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Marketing and Communications Manager - One Love Ministries

Purpose

The Marketing and Communications Manager plays a pivotal role in executing a bold vision to elevate One Love Ministries' marketing and communications efforts. This individual is responsible for increasing the visibility, professionalism, and outreach of One Love Ministries across print, web, and social media. The Marketing and Communications Manager will drive communication initiatives for the Kaka’ako and Windward campuses to expand the ministry's reach, influence, and impact. Success in this role ensures that all branded communications reflect excellence and inspire engagement, support, and service, ultimately advancing the Gospel of Jesus Christ.

Core Responsibilities

• Provide regular weekly updates to the congregation through email, social media, and in-service announcements, ensuring everyone stays informed about events and activities at One Love Ministries.
• Support the continual development and optimization of One Love, Waikiki Beach Chaplaincy, and GoodNewsHawaii websites, ensuring websits are user-friendly and create clear pathways to engagement.
• Execute a strategic vision to elevate the reach and impact of One Love Ministries' marketing and communications efforts across all communications channels.
• Maintain excellence and consistency across all communication channels for One Love Ministries.
• Develop and implement initiatives that expand the ministry’s influence and foster clear pathways for discipleship and spiritual growth.

Key Duties

General Communication & Marketing

• Oversee the creation of all marketing materials, communications, and event promotions.
• Lead the development and usability improvements for OneLove.org and support Waikiki Beach Chaplaincy in collaboration with the Media Director.
• Uphold corporate standards and guidelines for ministry branding, including specific ministries (e.g., Women’s Ministry, Men’s Ministry, Celebrate Recovery).
• Create graphics, slides, videos, banners, and announcements for weekend messaging and spotlights.
• Manage external suppliers, including designers, copywriters, printers, merchandisers, and vendors for social media and promotional efforts.

Social Media & Digital Outreach

• Work with the Media Coordinator to promote events, testimonies, and celebrations on social media via Instagram and Facebook.
• Review and recommend updates to the smartphone app and congregation messaging as needed.
• Audit and implement new digital marketing tools and strategies as time allows.

Branding & Identity

• Develop and maintain consistent identities for ministries, including logos, colors, and graphics.
• Manage branded merchandise, including stickers, hats, and journals.

Event Promotion

• Support weekly ministry spotlights, pulpit announcements, and related materials.
• Highlight upcoming events through email newsletters and social media campaigns.

Additional Opportunities (As Time Allows)

• Establish initiatives to attract new visitors through optimized website content, pay-per-click ads, and organic search strategies.
• Promote discipleship opportunities such as GoodNewsHawaii and the Foundation Course.
• Restructure the OneLove.org website based on visitor activity and ministry needs to boost engagement.
• Review best practices for church websites, integrating new ideas and innovations.
• Collaborate with external agencies to increase online visibility through paid and organic campaigns.

Software & Technical Skills

• Hardware : Proficient in Mac operations.
• Software :
  • Adobe Suite, Microsoft Office
  • Social media platforms and CMS tools (WordPress/Elementor, Squarespace)
  • Email marketing tools (Mailchimp)
  • Google Suite for project management
  • Stock video and design platforms (e.g., Shutterstock)

Reporting Structure

• Executive Pastor : Oversees questions, approval, and direction.
• Executive Director : Manages budgets and financial approvals.
• Media Director/Team : Works closely with to ensure graphics and communications are professional.

Long-Term Goals

• Enhance the One Love brand across ministries and events.
• Develop an annual communications plan to expand the ministry’s influence.
• Create a microsite for One Love Windward.
• Measure and report campaign outcomes to guide future efforts.
• Build a mailing list and establish direct communication with the congregation.

Qualifications

• Must live on Oahu to work onsite and collaborate with the One Love Ministries team.
• Self-motivated and able to work independently while driving projects forward.
• Strong ability to prioritize, meet deadlines, and manage multiple responsibilities.
• 3 - 5 years of relevant work experience.
• Submission of a resume and cover letter with personal website of previous work required for consideration