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Looking to kickstart your career in social media? We have a part time contract opportunity for an entry-level Social Media Coordinator in Michigan, United States—perfect for someone eager to gain hands-on experience and build their client portfolio.

In this role, you’ll create and manage content across various social media platforms, helping to grow our client's digital presence in the real estate industry. You’ll work with tools like Adobe Creative Cloud, Adobe Illustrator, Canva, and Google Suite to develop engaging content that connects with our audience.

An understanding of real estate is a plus, but more importantly, we’re looking for someone with creativity, a strong work ethic, and a passion for digital marketing. If you're ready to take the first step in your social media career, we’d love to hear from you!

Responsibilities:

• Design and create visually engaging social media content using Adobe Creative Cloud, Adobe Illustrator, and Canva to enhance brand presence.
• Post articles and event updates with guidance from the client while bringing fresh, creative ideas to enhance engagement.
• Develop and execute social media strategies to increase brand awareness, engagement, and lead generation within the real estate industry.
• Monitor and analyze social media performance using Facebook Insights, Google Analytics, and other analytics tools, adjusting strategies as needed for optimal results.
• Assist in planning and executing paid social media advertising campaigns, ensuring alignment with company objectives.
• Write compelling and on-brand social media copy, contributing creative ideas for posts, campaigns, and community engagement.
• Manage and optimize Google Business Profile to enhance local search visibility and maintain an up-to-date digital presence.
• Engage with the online community by responding to inquiries, comments, and messages to foster relationships and build trust.
• Stay informed on real estate trends—particularly residential real estate—to create relevant and engaging content tailored to the audience.
• Continuously review and refine content strategies based on performance data, audience insights, and emerging social media trends.

• 1+ year of experience in social media management, content creation, or a related role.
• Proficiency in Adobe Creative Cloud, Adobe Illustrator, and Canva for designing social media content.
• Experience using Facebook Insights, Google Analytics, or similar tools to track and optimize social media performance.
• Familiarity with social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, etc.) and best practices for content creation and engagement.
• Proven ability to create, manage, and optimize paid social media advertisements.
• Strong understanding of social media analytics to measure the impact of campaigns and adjust strategies accordingly.
• Experience in building brand awareness and driving engagement through organic and paid social strategies.
• Ability to plan, execute, and manage social media campaigns that align with business goals.
• Skilled in writing engaging and on-brand social media copy tailored to various platforms.
• Proficiency in Google Suite for workflow management and Google Business Profile for local SEO optimization.
• Familiarity with social media scheduling and monitoring tools to maintain consistency and efficiency.
• Ability to create visually compelling graphics and content that align with brand identity and audience preferences.
• Experience in community management, responding to inquiries, comments, and messages to foster engagement.
• Knowledge of the real estate industry—especially residential real estate—is a plus.
• Previous experience in real estate social media marketing or promoting real estate listings is desirable.