Green Thumb Industries (GTI)
Content Strategist & Copywriter
Green Thumb Industries (GTI) - Chicago, Illinois, United States, 60290
Work at Green Thumb Industries (GTI)
Overview
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Overview
Join to apply for the
Content Strategist & Copywriter
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Green Thumb Industries (GTI) Join to apply for the
Content Strategist & Copywriter
role at
Green Thumb Industries (GTI) Get AI-powered advice on this job and more exclusive features. The Role:
A strong point of view. A tight turn of phrase. An ability to bring structure and storytelling to everything from product pages to emails to brand campaigns. Our Content Strategist & Copywriter is equal parts thinker and doer—responsible for building the brand voice across all consumer touchpoints.
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.
This person will collaborate closely with brand, creative, DTC, PR, and product teams to translate strategy into words that drive connection and conversion. You’ll write the campaigns, the headlines, the emails, the collateral—and partner on content ideas that educate, engage, and inspire across the funnel. As our Content Strategist & Copywriter, you’ll be responsible for building and evolving our brand voice, translating strategy into standout storytelling across every single consumer touchpoint.
Responsibilities
Develop and maintain brand voice guidelines and storytelling frameworks Write copy for landing pages, product descriptions, email campaigns, ads, packaging & more Collaborate with designers, marketers, and product leads on campaign concepts Brainstorm and develop original content that breaks through a crowded space Translate technical product info into consumer-friendly, benefit-driven storytelling Optimize written content for clarity, tone, and conversion Pitch and develop content for all channels across the funnel including social, influencers, and more Edit and proofread all outbound copy for accuracy and voice alignment Bring creative thinking and conceptual firepower to cross-channel initiatives
Qualifications
5+ years in content strategy and copywriting, ideally in CPG, wellness, or lifestyle brands Portfolio that demonstrates range—long-form, short-form, DTC, brand, product storytelling Excellent attention to detail, grammar, and tone Comfortable working in fast-paced, high-growth environments Strong communicator with a collaborative mindset SEO, storytelling, and conversion copywriting chops a must
Additional Requirements
Ability to work collaboratively with multi-functional core teams and strong personalities Adapts and thrives in a demanding, fast-paced environment Operates with a high level of professionalism and integrity, including dealing with confidential information Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb Must have a solid understanding and/or come to master Hemp compliance rules and regulations set forth by each State Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$75,000—$90,000 USDSeniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing, Public Relations, and Writing/Editing Referrals increase your chances of interviewing at Green Thumb Industries (GTI) by 2x Sign in to set job alerts for “Content Strategist” roles. Greater Chicago Area $75,000.00-$85,000.00 3 days ago Elmhurst, IL $144,000.00-$166,000.00 3 weeks ago Director of Digital Communications, Content and Storytelling Chicago, IL $155,000.00-$175,000.00 2 weeks ago Chicago, IL $127,000.00-$172,000.00 2 weeks ago Wood Dale, IL $45,000.00-$65,000.00 11 hours ago Copywriter & Content Strategist - University CommunicationsDirector of Digital Communications, Content and Storytelling Chicago, IL $190,000.00-$230,000.00 1 day ago Senior Copywriter - (HCP and pharma agency exp needed) Chicago, IL $76,000.00-$113,000.00 2 weeks ago Content Development Editor, AHIMA Press (Remote) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Content Strategist & Copywriter
role at
Green Thumb Industries (GTI) Join to apply for the
Content Strategist & Copywriter
role at
Green Thumb Industries (GTI) Get AI-powered advice on this job and more exclusive features. The Role:
A strong point of view. A tight turn of phrase. An ability to bring structure and storytelling to everything from product pages to emails to brand campaigns. Our Content Strategist & Copywriter is equal parts thinker and doer—responsible for building the brand voice across all consumer touchpoints.
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.
This person will collaborate closely with brand, creative, DTC, PR, and product teams to translate strategy into words that drive connection and conversion. You’ll write the campaigns, the headlines, the emails, the collateral—and partner on content ideas that educate, engage, and inspire across the funnel. As our Content Strategist & Copywriter, you’ll be responsible for building and evolving our brand voice, translating strategy into standout storytelling across every single consumer touchpoint.
Responsibilities
Develop and maintain brand voice guidelines and storytelling frameworks Write copy for landing pages, product descriptions, email campaigns, ads, packaging & more Collaborate with designers, marketers, and product leads on campaign concepts Brainstorm and develop original content that breaks through a crowded space Translate technical product info into consumer-friendly, benefit-driven storytelling Optimize written content for clarity, tone, and conversion Pitch and develop content for all channels across the funnel including social, influencers, and more Edit and proofread all outbound copy for accuracy and voice alignment Bring creative thinking and conceptual firepower to cross-channel initiatives
Qualifications
5+ years in content strategy and copywriting, ideally in CPG, wellness, or lifestyle brands Portfolio that demonstrates range—long-form, short-form, DTC, brand, product storytelling Excellent attention to detail, grammar, and tone Comfortable working in fast-paced, high-growth environments Strong communicator with a collaborative mindset SEO, storytelling, and conversion copywriting chops a must
Additional Requirements
Ability to work collaboratively with multi-functional core teams and strong personalities Adapts and thrives in a demanding, fast-paced environment Operates with a high level of professionalism and integrity, including dealing with confidential information Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb Must have a solid understanding and/or come to master Hemp compliance rules and regulations set forth by each State Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$75,000—$90,000 USDSeniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing, Public Relations, and Writing/Editing Referrals increase your chances of interviewing at Green Thumb Industries (GTI) by 2x Sign in to set job alerts for “Content Strategist” roles. Greater Chicago Area $75,000.00-$85,000.00 3 days ago Elmhurst, IL $144,000.00-$166,000.00 3 weeks ago Director of Digital Communications, Content and Storytelling Chicago, IL $155,000.00-$175,000.00 2 weeks ago Chicago, IL $127,000.00-$172,000.00 2 weeks ago Wood Dale, IL $45,000.00-$65,000.00 11 hours ago Copywriter & Content Strategist - University CommunicationsDirector of Digital Communications, Content and Storytelling Chicago, IL $190,000.00-$230,000.00 1 day ago Senior Copywriter - (HCP and pharma agency exp needed) Chicago, IL $76,000.00-$113,000.00 2 weeks ago Content Development Editor, AHIMA Press (Remote) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr