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Marketing Account Executive, New Business Development

The Post and Courier

Location: Greenville, South Carolina

Position Overview

The Post and Courier Greenville / Spartanburg team seeks a dynamic sales and new business development professional to serve as a Marketing Account Executive (outside sales) within our advertising department. Through this role, the Account Executive is responsible for crafting and selling print, digital and event marketing solutions to local businesses across Greenville County and the surrounding Upstate region of South Carolina through The Post and Courier’s portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients.

Key Responsibilities

• Serve as lead outside salesperson for Greenville County, with primary duties of daily selling and account management primarily through outbound sales activity and in-person meetings
• Serve as outside seller on advertising sales team, conducting cold calls, discovery calls, in-person sales proposals, in-person client meetings, etc.
• Focus will be on acquisition of new business and/or long-term contracts
• Champion our digital marketing solutions for clients, including but not limited to paid search, paid social, display, streaming TV, website development, email marketing and more.
• Continual prospecting of new business opportunities and developing relationship from introduction to fulfillment
• Develop and maintain a strong knowledge of digital marketing capabilities, continually participating in trainings (company trainings and self-guided) and keep up with latest trends in the digital marketing space
• Achieving assigned monthly sales goals through upselling, prospecting efforts and new business development
• Participation in sales of specialized or targeted products, such as special sections, magazines, event sponsorships, etc.
• Growing number of active accounts within the assigned territory or client list
• Share campaign reporting with digital marketing clients regularly
• Increase financial investment per client over a period of time
• Generate and follow-up on sales leads; identify key decision makers
• Create comprehensive marketing proposals for prospective customers, with a focus in digital marketing solutions
• Collaborate with product specialists in presenting needs-based solutions to clients
• Work with staff designers to generate creative concepts and ensure message accuracy for advertising creative for respective clients
• Track all prospecting efforts and sales in Hubspot CRM tool
• Attend staff and sales team meetings as required
• Represent The Post and Courier at company events or at community events and/or networking opportunities as needed
• Assist in preparation and on-site execution of Post and Courier events in the Upstate
• Advocate for The Post and Courier in the Upstate, encouraging readers, community members and clients to subscribe to our journalism and support our brand in other ways.
• Perform other duties as requested by management.

Qualification and Experience Requirements:

• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience
• 2-3 years of sales, marketing, media or business development experience
• Proven track record of excellence in sales/sales support
• Dependable transportation and a valid South Carolina driver’s license and proof of insurance.