Marketing Manager
University of Wisconsin - Madison, Wisconsin, us, 53774Work at University of Wisconsin
Overview
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Overview
As a Marketing Manager, you will establish and maintain partner relationships, serving as a primary point of contact for marketing. This position will collaborate with subject matter experts in MSABD and specifically the Meat Processing facility including the Research Program Manager and the Retail Operations Manager of Varsity Meats. This position would attend trade shows and conferences and be actively involved in industry events. This position would enhance the social media presence and brand awareness of the products that the USDA plant produces. This position will also host campus events and tours all while being able to help educate customers.
Responsibilities:
Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team.
25% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets.
15% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results.
35% Develops, edits, monitors, and provides feedback on content.
20% Oversees creative development and project management processes for marketing activities.
5% Video development for building tour support and presentations.
Education:PreferredBachelor's Degree
Qualifications:Required- At least 2 years of professional experience in leading marketing strategy, projects, and campaigns.- Excellent verbal, written, and digital communication skills; proven ability to communicate in a timely, effective manner.- Experience managing multiple projects simultaneously from planning through implementation and reporting.- Experience in graphic design work, aligning with brand guidelines in support of communications/marketing campaigns.- Ability to develop and deliver data-driven reports that yield insights regarding marketing effectiveness.- Ability to build strong, collaborative relationships with a range of internal and external stakeholders.- Demonstrated commitment to diversity, equity, and inclusion.
Preferred- Experience in communications and marketing with the Animal, Meat or Food Industries.- Experience in digital marketing and paid media.- Experience with inbound and/or email marketing campaigns.- Experience with creative development and marketing content/asset creation.- Strong creativity and problem-solving skills.- Strong data analytical skills and experience with marketing analytics/research and use of Excel.- Experience creating and developing marketing videos.
Work Type:Full Time: 100%It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.
Appointment Type, Duration:Ongoing/Renewable
Salary:Minimum
$70,000 ANNUAL (12 months) Depending on Qualifications
How to Apply:To apply for this position, please click on the "Apply Now" button. You will be asked to upload a current resume/CV, a cover letter briefly describing your qualifications and experience, and a document listing contact information for three (3) references, including your current/most recent supervisor. References will not be contacted without prior notice.
Contact:Krista Blessingdejoode@wisc.edu608-263-9410Relay Access (WTRS): 7-1-1. See
RELAY_SERVICE
for further information.
Official Title:Marketing Manager (CM014)
Department(s):A07-COL OF AG & LIFE SCIENCES/ANIMAL & DAIRY SCIENCES
Employment Class:Academic Staff-Renewable
Job Number:303109-AS
The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer.Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.
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