LinkedIn
Group Manager, Growth Marketing - LinkedIn Sales Solutions
LinkedIn - San Jose, California, United States, 95123
Work at LinkedIn
Overview
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Overview
Full-time
Workplace Type: Hybrid
Department: Marketing & Communications
Company Description LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully. Join us to transform the way the world works. Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in San Francisco, Mountain View or New York. We are looking for an inspirational leader to head the global Growth Marketing team for LinkedIn Sales Solutions. This leader will oversee a team of high-performing marketers while defining and executing the acquisition marketing strategy that delivers high-quality leads, pipeline and bookings for our self-serve online business as well as field sales teams globally. The ideal candidate will have strong business acumen; excellent analytical, collaboration, communication and stakeholder management skills; and compassionately lead the team to drive global impact. Responsibilities: Own the development and execution of the strategy to generate demand for LinkedIn Sales Navigator across the field sales and self-serve channels. Determine the right campaigns and channels to leverage - from webinars, paid advertising, email, live events, website and more - to achieve acquisition objectives. Lead, inspire, and nurture a team of high-performing marketers to meet their goals, motivate them through challenges and ensure they have the support and coaching they need to excel and grow in their careers. Own the annual planning process - including strategy development, KPI target setting, and resource/budget allocation - and manage these outcomes throughout the year. Partner closely with cross-functional teams - including Sales, Finance, Product, Product Marketing, Marketing Operations, Business Operations, and more - to ensure growth marketing strategy is aligned across the business as well as to execute programs. Qualifications
Basic Qualifications 10+ years marketing experience, of which at least 3 years is in B2B marketing 3+ years of marketing leadership experience, including digital marketing Bachelor's Degree or equivalent experience Preferred Qualifications Excellent leadership skills, with 3+ years experience leading, managing and coaching high-performing teams to achieve shared objectives. Experience leading geographically dispersed and multi-disciplinary marketing teams is a plus. Track record of managing the business to a demand funnel and metrics, delivering against KPIs and managing business pipeline Experience leading digital marketing teams with multimillion-dollar budgets with an emphasis on paid media, webinar, web, and email marketing expertise. Strong analytical skills and ability to identify and communicate the key drivers of performance while telling a story with data. Dexterity in engaging, influencing, and collaborating with stakeholders while prioritizing and setting boundaries. Excellent written and verbal communication skills, with the ability to clearly present ideas, updates, and results to senior business partners Ability to operate in a fast-paced and demanding environment, managing multiple projects simultaneously and prioritizing resources based on business impact Highly creative, resourceful and likes to have fun (e.g. a good sense of humor!) Suggested Skills: People Management Performance Marketing/ Digital Marketing/ Growth Marketing Cross-functional Collaboration Strong Business Acumen Strategic mindset LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $144,000 to $224,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. Additional Information
Equal Opportunity Statement LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [emailprotected] and describe the specific accommodation requested for a disability-related limitation. A request for an accommodation will be responded to within three business days. LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions. Global Data Privacy Notice for Job Candidates Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants.
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A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully. Join us to transform the way the world works. Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in San Francisco, Mountain View or New York. We are looking for an inspirational leader to head the global Growth Marketing team for LinkedIn Sales Solutions. This leader will oversee a team of high-performing marketers while defining and executing the acquisition marketing strategy that delivers high-quality leads, pipeline and bookings for our self-serve online business as well as field sales teams globally. The ideal candidate will have strong business acumen; excellent analytical, collaboration, communication and stakeholder management skills; and compassionately lead the team to drive global impact. Responsibilities: Own the development and execution of the strategy to generate demand for LinkedIn Sales Navigator across the field sales and self-serve channels. Determine the right campaigns and channels to leverage - from webinars, paid advertising, email, live events, website and more - to achieve acquisition objectives. Lead, inspire, and nurture a team of high-performing marketers to meet their goals, motivate them through challenges and ensure they have the support and coaching they need to excel and grow in their careers. Own the annual planning process - including strategy development, KPI target setting, and resource/budget allocation - and manage these outcomes throughout the year. Partner closely with cross-functional teams - including Sales, Finance, Product, Product Marketing, Marketing Operations, Business Operations, and more - to ensure growth marketing strategy is aligned across the business as well as to execute programs. Qualifications
Basic Qualifications 10+ years marketing experience, of which at least 3 years is in B2B marketing 3+ years of marketing leadership experience, including digital marketing Bachelor's Degree or equivalent experience Preferred Qualifications Excellent leadership skills, with 3+ years experience leading, managing and coaching high-performing teams to achieve shared objectives. Experience leading geographically dispersed and multi-disciplinary marketing teams is a plus. Track record of managing the business to a demand funnel and metrics, delivering against KPIs and managing business pipeline Experience leading digital marketing teams with multimillion-dollar budgets with an emphasis on paid media, webinar, web, and email marketing expertise. Strong analytical skills and ability to identify and communicate the key drivers of performance while telling a story with data. Dexterity in engaging, influencing, and collaborating with stakeholders while prioritizing and setting boundaries. Excellent written and verbal communication skills, with the ability to clearly present ideas, updates, and results to senior business partners Ability to operate in a fast-paced and demanding environment, managing multiple projects simultaneously and prioritizing resources based on business impact Highly creative, resourceful and likes to have fun (e.g. a good sense of humor!) Suggested Skills: People Management Performance Marketing/ Digital Marketing/ Growth Marketing Cross-functional Collaboration Strong Business Acumen Strategic mindset LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $144,000 to $224,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. Additional Information
Equal Opportunity Statement LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [emailprotected] and describe the specific accommodation requested for a disability-related limitation. A request for an accommodation will be responded to within three business days. LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions. Global Data Privacy Notice for Job Candidates Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants.
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