Sr Startup Solutions Marketing Manager, AWS Startup Marketing
Amazon - Seattle, Washington, us, 98127![Amazon](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunityThe AWS Global Startup Marketing team is seeking a Senior Startup Solutions Marketing Manager to revolutionize how AWS Startups shows up in the world. This role is crucial in the development of compelling core messaging and brand campaigns that reinforces AWS’s reputation, credibility, and trust as the backbone of the global startup ecosystem. This includes owning internal and external positioning statements and marketing tools that articulate the unique value proposition of AWS for Startups.
In this role, you’ll drive consistency of our brand narrative across all touch points and execute end-to-end unconventional marketing concepts, while ensuring our customer’s voices are amplified across AWS’s many marketing channels. You’ll proactively seek out data and trends in order to articulate the transformative power of AWS technology - which includes generative AI, in compelling, accessible ways as it relates to the startup ecosystem.
Success in this role requires operating with a “think big” get-it-done mentality, sometimes in complex, ever-evolving, and ambiguous environments, and persistence in the pursuit of bar raising brand marketing in the startup ecosystem. Domestic and international travel are required.
Key Job Responsibilities
Own and develop the core messaging for AWS startups, creating a compelling narrative that resonates across the entire startup ecosystem.Craft and execute think big media and brand marketing concepts that are truly differentiated and innovative among startup audiences, leveraging channels like Prime TV, Podcasts, and Twitch, along with industry events and social channels.Spearhead the development of comprehensive brand kits, messaging guidelines, and industry event essentials, delivered as actionable playbooks to field and sales teams.Build and manage the startup segment’s reference program, ensuring customer success stories are woven into our campaigns, keynotes, website, and content.Collaborate with AWS executives to refine startup messaging in high-stakes presentations, ensuring consistency and maximum impact.Work cross-functionally with global stakeholders across sales, product marketing, brand, content, operations, and public relations to gather data inputs, proof points/statistics, to ensure alignment, and amplify the startup message.Measure, analyze, and optimize program effectiveness such as NPS, SOV, among other metrics.
About the Team The startup organization at AWS comprises experts from across the global ecosystem, including former founders and CTOs, venture capitalists, angel investors, and mentors who upskill today's founders to navigate challenges and opportunities as they build their business, and our Startup Marketing team is where the magic happens. This high-performing team drives global initiatives that aid in supporting entrepreneurs and startups across their entire journey. For marketers who like to invent, there's no better place to build than on the AWS Startup Marketing team.
Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Minimum Requirements
7+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience communicating results to senior leadership5+ years experience in core brand messaging and content creationExperience designing and executing joint marketing plans with strategic alliance partners with global footprintExperience driving direction and alignment with large cross-functional teams and agency partnersStartup Ecosystem experience
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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