Senior Manager, Growth Marketing
IANS - Boston, MA, United States![IANS](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Senior Manager, Growth Marketing
IANS is looking for a highly skilled and digitally focused Senior Manager, Growth Marketing to join our marketing team. Reporting directly to the Senior Director, Demand Generation, the ideal candidate has a strong track record of planning, building and managing integrated campaigns to drive awareness, demand, pipeline and bookings. This individual is excited by the challenge of working in a cross-functional capacity at a hyper-growth company in the fast-moving cybersecurity space.
Responsibilities
- Campaign strategy and planning: Collaborate with the Senior Director, Demand Generation, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.
- Develop and execute digital marketing campaigns: Plan, create, and implement integrated digital marketing campaigns across multiple channels, including digital, email, social media, events, and content marketing.
- Content creation and coordination: Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as landing pages, videos, webinars, emails, social media posts, and advertisements.
- Lead generation and nurturing: Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.
- Analytics and reporting: Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.
- Budget management: Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.
- Collaborative teamwork: Collaborate cross-functionally with other internal teams, including research, sales, and product, to align campaign messaging and ensure consistent brand communication.
Qualifications
- Experience:
- 5+ years of experience in B2B digital marketing campaign development and management.
- Experience marketing to cybersecurity or IT security professionals.
- Expertise in account-based marketing methodologies and tools (Zoom MarketingOS, 6Sense or similar).
- Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar).
- Education: Bachelor's degree in marketing, business administration, or a related field.