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This position requires to be working in office, 4 days per week, from our Bala Cynwyd, PA office. Overview Pep Boys is driven by its customer promise, "We go further to help you go farther." Founded 100 years ago by military veterans, generations of drivers have counted on Pep Boys ASE-certified Pros to service their vehicles. With a national network of over 800 locations in 35 states and Puerto Rico, and 20+ distribution centers, Pep Boys employs over 8,000 people. Over 7 million vehicles pass through Pep Boys bays each year, and our commitment to being the ONE our communities count on is demonstrated through our exceptional customer experience and support of the critical technical training initiatives needed to close America's skills gap. For more information, visit www.pepboys.com. Position Summary The Director of Commercial Marketing will be responsible for developing and executing comprehensive commercial marketing strategies that drive growth, enhance brand awareness, and strengthen the Company's market position. This role requires a strategic thinker with a proven track record in commercial marketing, exceptional leadership skills, and the ability to collaborate cross-functionally to achieve business objectives. Duties & Responsibilities Develop and implement a commercial marketing strategy to align with the Company's overall strategy and increase revenue. Review market research and analysis to identify opportunities, trends, and competitive insights. Identify target markets and develop positioning strategies to maximize market penetration. Drive brand positioning, messaging, and integrated marketing campaigns across multiple channels. Oversee the development and execution of lead generation campaigns across multiple channels (digital, content marketing, events) to generate qualified sales leads. Collaborate with pricing, sales, and other departments to ensure cohesive and effective marketing efforts. Provide the sales team with the necessary marketing materials and support to effectively close deals. Manage the commercial marketing budget, ensuring optimal allocation of resources for maximum ROI. Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine strategies. Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers. Act as a strategic advisor to senior leaders and other executives across the businesses. Manage relevant systems and processes development. Prepare materials for Senior Leadership and Board of Directors meetings. Additional duties as assigned.

Knowledge, Skills, and Abilities Bachelor's Degree in business administration, marketing, economics or equivalent training required. Minimum 5 years of experience in pricing roles with a similar focus. Proven experience in commercial marketing leadership roles, ideally within the B2B environment. Experience with marketing department transformation preferred. Deep understanding of digital marketing channels and strategies including SEO, SEM, social media, and content marketing. Proven ability to manage complex marketing budgets and deliver measurable results. Strong problem-solving skills, organizational and project management skills. Strong ability to communicate both verbally and in writing independently. Strong analytical and statistical skills with the ability to interpret market data and translate insights into actionable marketing strategies. Excellent communication and presentation skills to effectively communicate marketing plans to stakeholders. Project management and change management skills. Customer service oriented, recognizing the importance of client services. Exercises excellent professional judgment. Ability to multitask and manage large, complex projects. Ability to work in a fast-paced environment, prioritizing work accordingly. Adaptable to change in the organizational environment. Demonstrated follow-through and attention to detail. Strong business acumen. Ability to travel up to 10% of the time.

Physical Demands/Work Environment Repetitive movement of hands and fingers, typing or writing. Regular standing and walking. Reach with hands and arms. Frequent travel. Talk and hear. Ability to work under tight time constraints, handle sensitive date and multi-task so that deadlines can be met. High organized and able to prioritize and manage time efficiently with the ability to handle stress in a fast-paced, deadline driven environment.

The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The characteristics described above are representative of those an employee encounters while performing the essential functions of this job. Pep Boys is an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. #LI-AE1