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Experience HELM as a unique family business and an attractive employer. Through a constant exchange of ideas, our ultimate goal is to offer our customers future-oriented solutions within our global network. At any time, in any place. This allows us to work proactively and think long-term - in operations, quality management, process optimization, product development and distribution. We are innovation drivers, possibility makers and a reliable partner, all in one.

Marketing Specialist

Date: Feb 6, 2025

Location: Tampa, FL, US, 33602

Business Unit: Crop Nutrition

Job Function: Marketing

Level of Experience: Entry-Level

Job Summary

We are seeking a dynamic and versatile Marketing Communications Specialist to join our team. The ideal candidate will be responsible for executing a variety of marketing activities to support our brand and drive business growth. This role requires a creative thinker with strong analytical skills and the ability to manage multiple projects simultaneously.

Key Responsibilities

1. Collateral Development: Create and manage marketing collateral, including brochures, flyers, and sales presentations.
2. Social Media Management: Create and schedule posts, engage with followers, and analyze performance metrics.
3. Content Creation: Develop and manage content for various marketing channels, including social media, email campaigns, and website.
4. SEO/SEM: Optimize website content for search engines and manage paid search campaigns.
5. Education: Develop and maintain learning modules for internal training and customer education.
6. Event Coordination: Assist in planning and executing marketing events, trade shows, and webinars.

Additional Responsibilities

1. Brand Management: Ensure consistency in brand messaging and visual identity across all marketing materials.
2. Collaboration: Work closely with sales, product development, and customer service teams to align marketing strategies with business goals.
3. Budget Management: Assist in managing the marketing budget and track expenditures.
4. Customer Feedback: Gather and analyze customer feedback to improve marketing strategies and campaigns.

Qualifications

1. Education: Bachelor’s degree in Marketing, Communications, Agriculture or a related field.
2. Experience: 2-4 years of experience in a marketing role.
3. Skills:
   • Strong written and verbal communication skills.
   • Proficiency in marketing software and tools (e.g., HubSpot, Google Analytics, Canva, Adobe Creative Cloud).
   • HubSpot Certification is a plus.
   • Excellent organizational and project management skills.
   • Creative thinking and problem-solving abilities.
   • Ability to work independently and as part of a team.
4. Adaptability: Ability to adapt to changing priorities and market conditions.
5. Self-starter: Ability to work independently and in a collaborative team.
6. Attention to Detail: High level of accuracy and attention to detail.
7. Analytical Skills: Strong analytical skills to interpret data and make data-driven decisions.
8. Customer Focus: Commitment to understanding and meeting customer needs.
9. Innovation: Ability to generate new ideas and approaches to marketing challenges.
10. Collaboration: Strong collaboration skills to work effectively with cross-functional teams.
11. Technological Proficiency: Familiarity with CRM software and other marketing tools.
12. Time Management: Excellent time management skills to handle multiple projects simultaneously.

Interested?
Then please apply with all necessary documents via our application portal.