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Happiest Baby is looking for a passionate, highly versatile Graphic Designer to lead visual storytelling across every brand touchpoint. Based in Los Angeles, this individual will be a team of one—supported by external contractors and creative agencies—and will own the full design process from concept to execution.

Your Role:

This role is responsible for developing assets across packaging, website, digital marketing, retail, brand campaigns, and motion content. You’ll collaborate closely with our Founders, Marketing Team, and cross-functional partners to uphold and evolve the brand’s identity. The Graphic Designer supports both our direct-to-consumer (DTC) business and our growing B2B initiatives, including our Employee Benefit Program, Health Partnerships, and Medical Affairs.

This role also owns the development of motion assets—including short-form video, animated ads, and TikTok content—to support performance marketing and brand storytelling across channels.

Duties and Responsibilities:

• Lead Brand Design Direction: Work with Founders, VP Marketing, and Director of Marketing to evolve and uphold the creative vision for Happiest Baby.
• Own Asset Development Across Channels: Conceptualize, design, and deliver assets for email, paid media, organic social, influencer kits, printed collateral, and retail displays.
• Motion Design Ownership: Develop and edit motion assets—including animated ads, social videos, and TikToks—that drive engagement and reflect brand tone. Partner with media and content teams to optimize for performance and platform.
• Packaging Oversight: Own artwork development for all product packaging, partnering with Product, Regulatory, Ops, and external print vendors to ensure accuracy and excellence.
• Creative Concepting: Develop mood boards, creative wrappers, competitive audits, and other visual strategy tools that bring brand and campaign briefs to life.
• Cross-Functional Collaboration: Work with DTC and B2B teams—including performance marketing, CX, sales, and partnerships—to ensure creative supports business priorities.
• Website Design: Design PDPs, landing pages, homepage refreshes, and promotional modules; deliver wireframes and visual assets to developers.
• Vendor & Agency Collaboration: Work closely with our external creative agency, media partners, and production vendors to deliver performance-driven and on-brand assets.
• Creative Project Management: Manage project timelines, priorities, and production schedules to meet deadlines across multiple departments.
• Photoshoot & Content Direction: Partner with the Founders and Brand team to concept, plan, and direct brand photoshoots that reflect Happiest Baby’s aesthetic and product benefits.
• Stakeholder Communication: Present creative concepts and final work to leadership and cross-functional teams, incorporating feedback while maintaining creative integrity.

Qualifications:

• 5+ years of graphic design experience, ideally in-house at a consumer brand
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva; strong working knowledge of After Effects, Premiere Pro, or similar tools for motion design.
• Strong portfolio demonstrating multi-channel design work, including packaging, digital marketing, motion/animated assets, and web.
• Experience designing short-form video or motion content for ads, organic social, and/or TikTok preferred.
• Experience working across DTC and B2B models preferred
• Self-starter with exceptional organizational and communication skills
• Comfortable working independently and cross-functionally in a fast-paced, collaborative environment
• Competitive health, dental, and eyecare plans.
• 401(k) plan.
• Generous vacation policy.
• A friendly office and a dynamic work environment.
• Being part of a team that's making a meaningful difference in the lives of parents and babies.

Salary Range: $60,000 - $90,000

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Consumer Electronics

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