Senior Media Planner
Fitzco - Atlanta, Georgia, United States, 30383![Fitzco](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Fitzco
Overview
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Overview
Build smart plans
Develop cross-channel media strategies for both traditional and digital channels (TV, radio, digital, social, print, etc.)Be able to analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channelsEvaluate media proposals and provide POVs backed with rationale for why this channel or partner
Bring them into the world
Work with Platforms and Investments teams to execute media plans promptly and accurately. Provide ongoing stewardship and execution of plans, includingManaging publisher RFPsContributing to insertion order process and ensuring adherence to agency terms & conditionsTrafficking digital and traditional campaignsMonitoring campaign deliveries and suggesting optimizations based on campaign KPI performanceMonitoring client expenditures and working with various teams to resolve billing discrepancies
Contribute to our always-on trend spotting to establish a strong thought leadership position with clients in an ever-changing media landscapeShare best in class work and inspire upcoming briefs/plansTrain junior planners and contribute to education efforts in other departmentsMinimum Requirements:
3-5 years of media planning experience, agency environment preferredDigital experience required, traditional experience bonusKnowledge of research tools like ComScore, Simmons/MRI, MediaOcean, Kantar, Prisma etc.Knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverablesBasic understanding of site tagging and analytics platforms like Adobe and Google AnalyticsAbility to write clear and concise presentations in a straightforward and enlightening wayAbility to manage multiple projects simultaneously in a fast-paced environmentAbility to identify and initiate the first steps in the process and see them through to the end of a projectThis position is a full-time hybrid role.
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