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Head of Growth Marketing - Marketplace Supply

Scale AI is a leading provider of AI solutions, helping businesses across various industries leverage the power of artificial intelligence to transform their operations. Our mission is to accelerate the development of AI applications by providing high-quality data and infrastructure.

We're a fast-growing company with a global presence, and we're looking for an experienced Head of Growth Marketing - Marketplace Supply to lead our advertising and marketing efforts globally to source contributors worldwide. Contributors are at the core of Scale AI’s value proposition and this role is critical to fuel the company’s growth strategy.

About the Role

As the Head of the Growth Marketing team, you'll be responsible for developing and executing advertising and marketing growth strategies to attract and acquire contributors across the globe. You'll lead a team of growth marketers and manage campaigns across various channels, including:

• Social Media: Meta, Reddit, and other relevant platforms
• LinkedIn: Organic and paid campaigns, content marketing, and community engagement
• Job Boards: Indeed, LinkedIn, and other international job boards
• Brand and Content Marketing: Creating and distributing valuable content to attract contributors
• Community Building: Fostering online and offline communities of contributors
• SEO/SEM: Optimizing our online presence to attract organic traffic
• Piloting and scaling new regional channels to enable our contributors growth strategy globally

Responsibilities

• Develop and implement a comprehensive global growth marketing strategy to source contributors across various regions and languages and improve cost efficiency
• Analyze campaign performance data, identify trends and insights, and make data-driven decisions to improve ROI
• Deepen our relationships with major ad platforms and vendors and establish better end-to-end campaign management processes
• Manage a team of growth marketers and channel partner managers, providing guidance, mentorship, and performance management and institute a more data driven culture within the team
• Oversee all growth marketing campaigns, ensuring they are aligned with overall business objectives and brand guidelines.
• Manage the growth marketing budget effectively, optimizing spend across different channels and regions.
• Stay up-to-date on the latest growth marketing trends, technologies, and best practices.
• Collaborate with other teams, including product, engineering, and sales, to ensure alignment and achieve shared goals.
• Build and maintain relationships with key partners and vendors.

Qualifications

• 8-10+ years of experience in growth marketing, with a proven track record of success in a global role.
• Deep understanding of growth marketing channels, including social media, LinkedIn, job boards, content marketing, and community building.
• Experience managing and optimizing campaigns on major advertising and recruiting platforms (e.g., Meta, Indeed, LinkedIn, Google, student and STEM communities)
• Experience leading and managing a team of more than 5 (ideally more than 10)
• Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, and ability to collaborate cross functionally internally and externally
• Bachelor's degree in marketing, business, or a related field.

Ideal Candidate Profile

• Experience leading inbound acquisition or growing supply side of marketplaces via marketing is a big plus (but also open to candidates with consumer marketing experience)
• Experience (or interest) working in a fast paced hyper growth startup environment
• Passion for AI and its potential to transform industries
• Previous AI experience is not a prerequisite but experience in leveraging AI to manage global marketing campaigns (e.g., localizing content) is a plus

Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training.

About Us:

At Scale, we believe that the transition from traditional software to AI is one of the most important shifts of our time. Our mission is to make that happen faster across every industry, and our team is transforming how organizations build and deploy AI.

We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.