M13
Head of Marketing at Shef
M13 - San Francisco, California, United States, 94199
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Overview
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Head of Marketing at Shef
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M13 1 week ago Be among the first 25 applicants Join to apply for the
Head of Marketing at Shef
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M13 Get AI-powered advice on this job and more exclusive features. This range is provided by M13. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$225,000.00/yr - $275,000.00/yr About Shef
At Shef, we’re bringing humanity back to mealtime by connecting consumers with talented chefs in their community. By introducing the sharing economy to the dinner table, we create meaningful economic opportunities for chefs while making homemade meals more accessible and affordable. Shefs on the platform craft menus inspired by their passion and expertise, preparing meals in small batches and delivering them to your door—so you can enjoy the warmth of a homemade meal without the hassle.
We have raised over $100M from investors including Andreessen Horowitz, Y Combinator, Craft Ventures, and M13, as well as founders and executives from Instacart, TaskRabbit, StubHub, AngelList, Lyft, Airbnb, and Yelp. We have a ton of exciting work ahead of us and are excited to have you join us!
About The Role
As Head of Marketing at Shef, you will own the strategy and execution across all marketing disciplines: customer acquisition, lifecycle, positioning, and brand. You will refine Shef’s brand positioning to differentiate in a crowded market and attract high-quality customers. You’ll build scalable, multi-channel marketing funnels, develop a lifecycle strategy that drives subscription adoption and retention, and partner with product & ops teams to accelerate activation and retention.
This is a
player-coach role , ideal for a leader who thrives in both strategy and execution. You will report to the CEO, oversee 2 direct reports, and work cross-functionally with Product and Operations to scale Shef’s marketing efforts and drive sustainable revenue growth.
Responsibilities
Leadership & Team Development
Collaborate closely with Product & Ops to drive growth—at Shef, we recognize that Growth is a team sport, and success requires strong alignment across teams. Lead and develop a high-performing marketing team, managing two direct reports while fostering a culture of ownership, collaboration, and continuous learning. Own and optimize the marketing budget, setting financial KPIs, tracking spend efficiency, and reporting performance cross-functionally. Identify and onboard resources to scale marketing efforts. Partner with the CEO to set targets and ensure marketing is driving forward company objectives for sustainable revenue growth.
Positioning & Messaging
Refine Shef’s positioning to balance differentiation and clarity in a crowded market. Ensure our marketing promises align with the real customer experience and resonate with our core audience of busy parents. Oversee an integrated marketing calendar that ties messaging across all channels and touchpoints in the funnel
Lifecycle & Retention Marketing
Ensure the lifecycle strategy to convert leads into subscribers and retain customers is aligned with the overall growth strategy. Support the lifecycle marketing team in optimizing SMS, email, and in-app messaging to activate, engage, and retain users. Partner with the team to develop segmentation strategies that personalize communication and maximize LTV across both subscription and marketplace customers.
Performance Marketing & Acquisition
Oversee and refine the multi-channel acquisition strategy (paid, organic, referral, partnerships) to ensure scalable and cost-effective growth. Work closely with the performance marketing team to balance prospecting and retargeting strategies, optimizing media mix and attribution models. Provide strategic oversight and budget ownership while supporting the team in optimizing campaigns across search & social.
Qualifications
Experience leading marketing at a service-based subscription business. Bonus if you've worked in marketplaces, food, or shared economy platforms. Proven track record of acquisition, retention, and lifecycle marketing success in businesses with 7-30 day conversion windows. Deep understanding of full-funnel marketing and ability to partner closely with product teams to improve conversion. Strong data-driven mindset with experience developing attribution models and media mix strategies. Hands-on experience balancing brand and performance marketing. Ability to operate as a player-coach—leading strategy while also executing and iterating quickly. Experience overseeing $2-5M marketing budgets and scaling $10M+
Compensation Range: $225K - $275K
Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
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Head of Marketing at Shef
role at
M13 1 week ago Be among the first 25 applicants Join to apply for the
Head of Marketing at Shef
role at
M13 Get AI-powered advice on this job and more exclusive features. This range is provided by M13. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$225,000.00/yr - $275,000.00/yr About Shef
At Shef, we’re bringing humanity back to mealtime by connecting consumers with talented chefs in their community. By introducing the sharing economy to the dinner table, we create meaningful economic opportunities for chefs while making homemade meals more accessible and affordable. Shefs on the platform craft menus inspired by their passion and expertise, preparing meals in small batches and delivering them to your door—so you can enjoy the warmth of a homemade meal without the hassle.
We have raised over $100M from investors including Andreessen Horowitz, Y Combinator, Craft Ventures, and M13, as well as founders and executives from Instacart, TaskRabbit, StubHub, AngelList, Lyft, Airbnb, and Yelp. We have a ton of exciting work ahead of us and are excited to have you join us!
About The Role
As Head of Marketing at Shef, you will own the strategy and execution across all marketing disciplines: customer acquisition, lifecycle, positioning, and brand. You will refine Shef’s brand positioning to differentiate in a crowded market and attract high-quality customers. You’ll build scalable, multi-channel marketing funnels, develop a lifecycle strategy that drives subscription adoption and retention, and partner with product & ops teams to accelerate activation and retention.
This is a
player-coach role , ideal for a leader who thrives in both strategy and execution. You will report to the CEO, oversee 2 direct reports, and work cross-functionally with Product and Operations to scale Shef’s marketing efforts and drive sustainable revenue growth.
Responsibilities
Leadership & Team Development
Collaborate closely with Product & Ops to drive growth—at Shef, we recognize that Growth is a team sport, and success requires strong alignment across teams. Lead and develop a high-performing marketing team, managing two direct reports while fostering a culture of ownership, collaboration, and continuous learning. Own and optimize the marketing budget, setting financial KPIs, tracking spend efficiency, and reporting performance cross-functionally. Identify and onboard resources to scale marketing efforts. Partner with the CEO to set targets and ensure marketing is driving forward company objectives for sustainable revenue growth.
Positioning & Messaging
Refine Shef’s positioning to balance differentiation and clarity in a crowded market. Ensure our marketing promises align with the real customer experience and resonate with our core audience of busy parents. Oversee an integrated marketing calendar that ties messaging across all channels and touchpoints in the funnel
Lifecycle & Retention Marketing
Ensure the lifecycle strategy to convert leads into subscribers and retain customers is aligned with the overall growth strategy. Support the lifecycle marketing team in optimizing SMS, email, and in-app messaging to activate, engage, and retain users. Partner with the team to develop segmentation strategies that personalize communication and maximize LTV across both subscription and marketplace customers.
Performance Marketing & Acquisition
Oversee and refine the multi-channel acquisition strategy (paid, organic, referral, partnerships) to ensure scalable and cost-effective growth. Work closely with the performance marketing team to balance prospecting and retargeting strategies, optimizing media mix and attribution models. Provide strategic oversight and budget ownership while supporting the team in optimizing campaigns across search & social.
Qualifications
Experience leading marketing at a service-based subscription business. Bonus if you've worked in marketplaces, food, or shared economy platforms. Proven track record of acquisition, retention, and lifecycle marketing success in businesses with 7-30 day conversion windows. Deep understanding of full-funnel marketing and ability to partner closely with product teams to improve conversion. Strong data-driven mindset with experience developing attribution models and media mix strategies. Hands-on experience balancing brand and performance marketing. Ability to operate as a player-coach—leading strategy while also executing and iterating quickly. Experience overseeing $2-5M marketing budgets and scaling $10M+
Compensation Range: $225K - $275K
Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Venture Capital and Private Equity Principals Referrals increase your chances of interviewing at M13 by 2x Get notified about new Head of Marketing jobs in
San Francisco, CA . Oakland, CA $200,000.00-$230,000.00 2 weeks ago Strategy & Biz Ops Principal, QB Money / Mid-Market Segment
San Francisco, CA $129,000.00-$175,000.00 6 days ago Redwood City, CA $105,000.00-$125,000.00 6 days ago San Mateo, CA $120,000.00-$200,000.00 1 month ago San Francisco, CA $180,000.00-$210,000.00 2 weeks ago San Mateo County, CA $135,000.00-$175,000.00 1 week ago Demand Generation / Growth Marketing - VC Backed Startups - Bay Area
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Head of Product Marketing, Amazon Connect
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr