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Bello is revolutionizing the way people hydrate. Our countertop machine purifies and infuses water to create any still beverage—from functional wellness drinks to iced teas—at the touch of a button. We're growing fast and looking for a highly creative, results-driven Head of Content to lead our content strategy across paid and organic channels.

About Bello

Bello is revolutionizing the way people hydrate. Our countertop machine purifies and infuses water to create any still beverage—from functional wellness drinks to iced teas—at the touch of a button. We're growing fast and looking for a highly creative, results-driven Head of Content to lead our content strategy across paid and organic channels.

We're looking for a Head of Content to take full ownership of our creative strategy, ensuring that every piece of content—especially paid ads—drives conversions while maintaining our premium, aesthetic brand identity. You'll oversee all content production for paid ads, organic social, our Shopify store, and other digital platforms while managing a lean team that is growing.

This role is perfect for someone who’s both strategic and hands-on—you’ll be expected to ideate, shoot, edit, and manage content while also overseeing creators, agencies, and influencers. If you thrive in fast-paced environments, can wear multiple hats, and know how to balance performance marketing with brand aesthetics, we want to hear from you.

Content Strategy & Execution

• Own and execute our content strategy across paid ads, organic social, and other platforms like our Shopify store.
• Develop high-converting yet aesthetic ad creatives, with an emphasis on UGC-driven paid ads for Meta, TikTok, and other platforms.
• Ensure brand consistency across all content—premium, modern, and high-end aesthetics while prioritizing conversion performance.

Video & Photo Production

• Oversee all video content production—either filming/editing yourself or managing creators/agencies.
• Manage UGC content production, coordinating with influencers, paid creators, and in-house resources.
• Direct and oversee product photography to ensure visuals match our high-end brand identity.

Paid & Organic Social Content

• Develop high-performing ad creatives based on performance insights, ensuring we constantly test and optimize for conversion.
• Oversee organic social strategy for Instagram, TikTok, and other relevant platforms—creating engaging, on-brand content.
• Work closely with the performance marketing team to analyze content performance and iterate on creatives.

Creative Coordination & Management

• Manage relationships with content creators, agencies, and internal teams to streamline content production.
• Oversee post-production—including editing, copywriting, and design tweaks—to ensure final content is polished and effective.
• Maintain an organized system for content creation, planning, and asset storage.

Proven experience in content creation for a DTC/consumer brand—especially in high-performing paid social ads (Meta, TikTok).

A strong portfolio of ad creatives that showcase high-converting yet aesthetic content.

Experience managing social media accounts, UGC production, and creative campaigns.

Deep understanding of what makes content convert in paid advertising (hooks, storytelling, structure, and testing).

Strong hands-on skills—whether in shooting, editing, copywriting, or designing ads.

Ability to coordinate influencers, UGC creators, and agencies to source, brief, and manage content.

Aesthetic-first mindset with an eye for high-end visuals and branding.

Highly resourceful and organized—able to manage multiple projects while keeping a pulse on performance data.

Experience working in fast-paced startups or high-growth environments is a plus.

A high-growth startup—be part of something from the ground up and make a massive impact.

Creative freedom and ownership—your work will define the brand’s visual identity.

Opportunity to shape the brand’s content strategy and lead all creative efforts.

A small, dynamic team—wear multiple hats and grow quickly in a fast-paced environment.

To Apply: Submit your resume and a portfolio showcasing ad creatives you’ve produced for consumer brands. We want to see content that is both aesthetic and high-converting.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries
• Food and Beverage Services