Digital Marketing Specialist
Encore Solutions Inc - New York, New York, us, 10261
Work at Encore Solutions Inc
Overview
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Overview
Digital Marketing Specialist
to join our growing marketing team and help drive impactful campaigns that deliver measurable results. Position Overview:
As a
Digital Marketing Specialist , you will be responsible for developing, executing, and optimizing digital marketing campaigns across various channels. You’ll work closely with the marketing team to drive brand awareness, increase online visibility, and generate leads through paid search, SEO, email marketing, social media, and content marketing. This is an excellent opportunity for someone who is creative, data-driven, and passionate about the ever-evolving digital marketing landscape. Key Responsibilities: Develop and implement digital marketing strategies to drive brand awareness, traffic, and conversions. Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn, and others. Conduct keyword research, SEO audits, and on-page SEO optimization to improve organic search rankings. Create and execute engaging content strategies for social media platforms. Analyze and report on the performance of digital marketing campaigns using tools like Google Analytics, Google Ads, and social media insights. Manage email marketing campaigns, including list segmentation, design, A/B testing, and performance tracking. Collaborate with internal teams to align digital marketing efforts with overall business objectives. Stay updated on industry trends, best practices, and emerging digital marketing technologies. Qualifications: Bachelor’s degree in Marketing, Communications, Business, or related field. Proven experience in digital marketing, including SEO, paid search (PPC), social media, email marketing, and content creation. Proficiency in digital marketing tools such as Google Ads, Google Analytics, SEMrush, Hootsuite, Mailchimp, etc. Strong understanding of SEO best practices, keyword research, and SEO content strategies. Ability to analyze and interpret data to drive decisions and optimize campaign performance. Creative thinking with excellent written and verbal communication skills. Detail-oriented with strong project management skills. Ability to work independently and in a team environment. Up-to-date knowledge of digital marketing trends and emerging platforms. Why Join Us: Opportunity to make a significant impact in a growing company. Work in a dynamic, fast-paced environment with a collaborative team. Ongoing professional development and career growth opportunities. Access to the latest tools and technologies in digital marketing.