Get new jobs for this search by email

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. Job Description: As the Director of Digital Growth (SEO and CRO) for North America, you will lead the SEO and CRO team across the United States and Canada for brands like HelloFresh, Factor, Every Plate, Green Chef, and Chef Plate. You will be reporting to our

Sr. Director of Growth,

and will develop and execute the strategic plan across organic and paid channels to drive higher organic traffic with high converting pages for organic and paid channels, work with multiple stakeholders (brand, design, product, engineering, analytics), develop advanced data and experimentation practices to inform decisions and drive execution through a high-performing team. You will Plan, design, and execute our conversion rate optimization roadmap across organic and paid channels from execution to completion. Maintain a backlog of experiments that will drive conversion rate improvements that drive growth. Lead day-to-day execution of content and audience development across multiple stakeholders. Coach and develop a high performing team on SEO and CRO through servant leadership, coaching, and training. Create automated dashboards, run reports, measure performance, conduct post-analysis of editorial initiatives, and share insights with stakeholders to ensure teams are pacing to meet goals Develop requirements based on customer insights from qualitative and quantitative sources to guide the tech team on onsite best practices, technical site audits and technical implementation plans Analyze & report on organic growth KPIs to key stakeholders. Develop creative and new ways to market our products through emerging digital advertising and content channels. Define our SEO technical and content strategy to become the global benchmark for the industry. This role will be very flexible, with an opportunity to work with different teams.

You are... Obsessed with growth while not being afraid to get your hands dirty You have a passion for deducing consumer experience and what signals Google uses to evaluate information Persistent and have bias-to-action with a track record of performance. Interest in other growth/performance marketing channels is a plus A natural hustler with a contagious can-do attitude who thrives in fast-paced environments Responsible and love owning projects from start to finish A great communicator and truly a team player Proactive and enjoy coming up with new ideas and can explain your rationale Strong analytical skills; able to use data on spreadsheets to extract insights and optimize day-to-day performance and run split-testing campaigns.

At a minimum, you have... A bachelors degree with a solid academic record and proven relevant experience in marketing or a highly commercial role. In-House brand experience required 10+ years of experience directly managing conversion rate optimization Understanding of multiple marketing channels (Search, Meta, etc.) Expert knowledge of Online Marketing as well as web & app tracking setup and troubleshooting. Experience working with Google Analytics, Tableau, Contentful, ahref, SEMrush, among other key tools for CRO and SEO. High proficiency in Excel or Google spreadsheet (pivot tables, formulas, etc.) and critical thinking Experience working with editorial as well as product teams

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range $130,000$220,000 USD

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work! At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Companys commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities. We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form. To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn. HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Europe: EUaccommodations@hellofresh.com APAC: APACaccommodations@hellofresh.com United States: USCandidateAccommodations@hellofresh.com Canada: CAaccommodations@hellofresh.com