Metro Vein Centers
Marketing Director
Metro Vein Centers - New York, New York, us, 10261
Work at Metro Vein Centers
Overview
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Overview
Description
Marketing Director
Position Type: Full-time, Hybrid, Soho NYC-based
$120,000-$150,000
About Us
Metro Vein Centers is a rapidly growing consumer healthcare practice dedicated to providing state-of-the-art varicose vein and vein disease treatments. Our team of board-certified physicians and vein specialists are committed to empowering people and changing lives by giving every patient legs they can feel good about. With 50+ clinics across 7 states and ambitious plans for nationwide expansion, we're at an exciting stage of growth.
Role Overview
We are seeking a Marketing Director to drive key marketing initiatives with a dual focus on project management and content strategy across all organic, social, lifecycle marketing and paid channels.
They will lead our multi-channel marketing efforts to drive brand awareness, patient engagement, and support our clinic growth plan, and . This role requires a strong leader and project manager who can rally cross-functional teams to ensure cohesive campaign development and execution on time and with excellence.
As a player-coach, this person will be responsible for developing and executing content strategies, while collaborating with freelancers, in-house design team, and agency partners to ensure seamless content production and campaign execution.
This role will be hybrid, with 2-3 days per week in our Soho, NYC HQ.
Key Responsibilities
Leadership & Cross-Functional Project Manag ement :
Develop and implement multi-channel marketing strategies, support new clinic openings, and localized marketing efforts that align with business objectives and drive patient acquisition.
Serve as the project owner for content marketing campaign execution, ensuring timelines, deliverables, and campaign goals are met.
Collaborate with internal teams (operations, patient experience, clinical) and external partners to align marketing efforts with business goals.
Manage and mentor the Marketing Coordinator, providing guidance, feedback, and support to foster their growth and success.
Social Media & Organic Content Management Lead the development and execution of a comprehensive content strategy to grow organic social media, email, and blog channels into viable patient acquisition channels. Ensure the organic strategy works in tandem with paid advertising, creating a cohesive brand presence. Create and manage a content calendar across platforms (Instagram, Facebook, TikTok) with consistent, brand-aligned messaging. Lead the creation of trend-based content to increase engagement and reach, with a focus on conversions. Lead community management and responses to social media messages and comments across multiple touch-points to foster engagement.
On-Site Content Creation & Clinic Engagement Travel to nearby clinics to capture on-the-ground content featuring patient stories, clinic teams, and local events. Collaborate with clinic team members to gather real-life stories that resonate with patients and bring the brand to life. Work with agency partners to ensure content shoots run smoothly and production stays on schedule.
Public Relations & Brand Draft and distribute press releases to secure positive brand coverage. Manage relationships with PR agencies and media partners to ensure cohesive messaging.
Measurement & Continuous Improvement Use data-driven insights to refine content strategies and maximize engagement and conversions. Stay updated on social media trends and best practices to ensure Metro Vein Centers remain at the forefront of digital engagement.
Qualifications 5+ years of experience in marketing, with a focus on content strategy, social media management, and multi-channel campaign execution. Proven experience growing organic social media channels into patient or customer acquisition engines. Demonstrated ability to lead cross-functional marketing campaigns and manage multiple priorities under tight timelines. Experience managing and mentoring team members (e.g., Marketing Coordinator, Social Media Manager, Community Manager, etc.). Hands-on content creation experience, including writing, filming, editing, and managing production shoots. Comfortable being on-camera and behind the camera to create engaging content. Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere) and social media management tools. Creative mindset with a passion for developing best-in-class campaigns that reflect the brand's values. Data-driven mindset with a passion for optimizing campaigns based on performance metrics. Self-starter with a proactive approach to work and a drive to exceed expectations. Willingness to travel to NYC metro area clinics as needed to support content creation and marketing efforts. Proficiency in spanish a plus, but not required EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Social Media & Organic Content Management Lead the development and execution of a comprehensive content strategy to grow organic social media, email, and blog channels into viable patient acquisition channels. Ensure the organic strategy works in tandem with paid advertising, creating a cohesive brand presence. Create and manage a content calendar across platforms (Instagram, Facebook, TikTok) with consistent, brand-aligned messaging. Lead the creation of trend-based content to increase engagement and reach, with a focus on conversions. Lead community management and responses to social media messages and comments across multiple touch-points to foster engagement.
On-Site Content Creation & Clinic Engagement Travel to nearby clinics to capture on-the-ground content featuring patient stories, clinic teams, and local events. Collaborate with clinic team members to gather real-life stories that resonate with patients and bring the brand to life. Work with agency partners to ensure content shoots run smoothly and production stays on schedule.
Public Relations & Brand Draft and distribute press releases to secure positive brand coverage. Manage relationships with PR agencies and media partners to ensure cohesive messaging.
Measurement & Continuous Improvement Use data-driven insights to refine content strategies and maximize engagement and conversions. Stay updated on social media trends and best practices to ensure Metro Vein Centers remain at the forefront of digital engagement.
Qualifications 5+ years of experience in marketing, with a focus on content strategy, social media management, and multi-channel campaign execution. Proven experience growing organic social media channels into patient or customer acquisition engines. Demonstrated ability to lead cross-functional marketing campaigns and manage multiple priorities under tight timelines. Experience managing and mentoring team members (e.g., Marketing Coordinator, Social Media Manager, Community Manager, etc.). Hands-on content creation experience, including writing, filming, editing, and managing production shoots. Comfortable being on-camera and behind the camera to create engaging content. Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere) and social media management tools. Creative mindset with a passion for developing best-in-class campaigns that reflect the brand's values. Data-driven mindset with a passion for optimizing campaigns based on performance metrics. Self-starter with a proactive approach to work and a drive to exceed expectations. Willingness to travel to NYC metro area clinics as needed to support content creation and marketing efforts. Proficiency in spanish a plus, but not required EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.