Marketing Specialist Job at Hub Technology Group in Boston
Hub Technology Group - Boston, MA, United States, 02298
Work at Hub Technology Group
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Overview
This range is provided by Hub Technology Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $30.00/hr - $40.00/hr The Marketing Specialist should have experience developing and managing provider and B2B focused campaigns leveraging provider-centric channels and tactics (Doximity, Sermo, etc). The Marketing Specialist is responsible for the execution of referral pipeline strategies and driving patient volume goals. Candidates will create and execute strategic data-driven marketing plans designed to achieve key business objectives and impact the hospital bottom line revenue focusing on provider referrals and patient volume. Responsibilities Lead provider-focused referral building campaigns and strategies (using Doximity and others) Develop, manage and execute multichannel (digital + print + events) Lead and execute annual U.S. News & World Report voting campaigns Support and expand relationships and connections with community health centers to strengthen system referral network Lead and partner with team (creative, digital, social, email, media) on campaign development and execution Conduct market research and analyze trends to help understand referring physician motivations and behavior Own campaign content creation from ideation to distribution, ensuring appropriate voice and tone JOB REQUIREMENTS Bachelor’s in Communication, Marketing (or related field) is required; Master’s preferred 7+ years of relevant marketing and communications experience is required. Healthcare experience required Experience in event planning and medical conference participation (sponsorships, booth support, etc) Proven experience developing and executing on integrated marketing strategies and campaigns Demonstrable experience developing email marketing, social media and newsletter strategies Experience utilizing marketing systems/channels such as Hubspot, MailChimp, Constant Contact, social media advertising, Google Analytics Seniority level Associate Employment type Contract Job function Marketing Industries Hospitals and Health Care #J-18808-Ljbffr