Marketing Manager (Demand Generation)
Artificial, Inc. - Palo Alto, California, United States, 94306![Artificial, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Artificial, Inc.
Overview
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Overview
Do you have the skills to fill this role Read the complete details below, and make your application today.Artificial’s team is composed of experts in life sciences, robotics, automation, visualization, programming languages, data, and development tools, who have built digital tools and platforms for systems and products like LabVIEW, SpaceX ground control, the CERN hadron collider, LEGO Mindstorms, Eclipse and more. As we build, support, and deploy our platform to customers, we’re looking for motivated people who are passionate about solving real-world problems and ready to make an impact.Marketing Manager (Demand Generation) Artificial is looking for a highly motivated Marketing Manager player-coach to own the entire Marketing function with a focus on demand generation. This is a unique opportunity to work closely with a multidisciplinary team of roboticists, scientists, software developers, and designers to build a multifaceted software platform that will transform lab operations.Responsibilities
Develop and execute marketing strategies and campaigns to drive sales demand and nurture leadsConduct A/B tests and analyze campaign performance to identify areas for improvement and make data-driven decisionsAnalyze market trends, customer needs, and competitor activities to identify opportunities and challengesCreate marketing materials and content, including website, social media, email campaigns, advertising campaigns, blogs, webinars/videosPlan and execute successful trade shows, including booth design, coordinating booth staff, planning and presenting demosCollaborate with cross-functional teams, including product, sales, and customer success, to ensure marketing initiatives align with overall company goalsBecome a product expert to effectively demo the product and company value across multiple customer segmentsCreate custom end-to-end demos, product demonstrations and presentations, and SoWs/proposals/RFIs/RFPsRequirements
Ability to communicate through both the written and spoken word to market and sell effectively to a technical audienceUp to 30% travel (depending upon location)Hands-on; eagerness to dig in and contribute tacticallyCollaborative; Able to work well in a distributed team environmentAdaptable; Able to adjust to rapidly changing situationsBachelor’s DegreeBonus Points
Prior lab or life sciences experienceSalary: $140,000 - $160,000 a yearAdditional benefits include:
Medical: 90% coverage for you & qualified dependentsDental: 90% coverage for you & qualified dependentsVision: 90% coverage for you & qualified dependents401(K)WFH stipend
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