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Director of Sales - Audience & Data Monetization – FanReach Join to apply for the Director of Sales - Audience & Data Monetization – FanReach role at Better Collective Director of Sales - Audience & Data Monetization – FanReach 4 days ago Be among the first 25 applicants Join to apply for the Director of Sales - Audience & Data Monetization – FanReach role at Better Collective Role: Lead go-to-market strategy and revenue growth for FanReach Focus: Monetize premium first-party data & sports audiences via programmatic and direct deals Experience: 5+ years in digital media sales or programmatic partnerships Why now: You’ll shape one of Better Collective’s boldest new revenue plays from the ground up Summary Role: Lead go-to-market strategy and revenue growth for FanReach Focus: Monetize premium first-party data & sports audiences via programmatic and direct deals Experience: 5+ years in digital media sales or programmatic partnerships Why now: You’ll shape one of Better Collective’s boldest new revenue plays from the ground up The Opportunity FanReach is Better Collective’s newest commercial initiative, built to turn our 400M+ monthly visits into a powerful monetization engine for advertisers. Backed by a deep portfolio of publisher brands like Action Network, HLTV, RotoGrinders, and The Nation Network, FanReach connects high-intent sports fans with performance-focused advertisers. We’re redefining how sports media is sold, leveraging CTV, display, native, and first-party audience data across the open web. Now, we’re hiring someone to take FanReach to market and turn potential into pipeline. What You’ll Do Own and drive sales + partnerships for FanReach across the U.S., from outreach to deal close Pitch and close PMP, PG, and managed service deals with agencies, DSPs, and sports/betting brands Package and sell first-party data segments through LiveRamp and similar platforms Scale a repeatable revenue engine spanning direct, programmatic, and data licensing Partner with internal teams (Audience, Product, RevOps, Campaign Management) to refine and deliver revenue-driving solutions Act as a strategic advisor to product development, bringing real insights from the field Lead FanReach’s market positioning across agencies, clients, and industry events What Success Looks Like Within 30 days: You’ve mapped key contacts, set early meetings, and refined the pitch Within 60 days: You’ve secured your first closed deals and built a working pipeline Within 90 days: You’re on track to build a multi-channel revenue and influence product evolution You are a commercial builder with 5+ years in digital media sales, programmatic, or audience monetization Deeply connected in the ad ecosystem, especially across: Agency holding companies and indie media shops DSP and data marketplace teams Sports and iGaming buyers Fluent in the language of first-party data, identity resolution, and CTV/display activation A trusted seller and storyteller who can simplify complex value props Passionate about sports, data, and shaping the future of fan engagement Why This Role, Why Now You won’t be joining something that’s already built, you’ll help create it FanReach has the advantage of scale + speed, millions of fans, powerful data, and the freedom to move fast You’ll work directly with decision-makers, shape strategy, and be part of Better Collective’s next big chapter This is more than a sales job, it’s a chance to define how sports audiences are activated across the open web. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Advertising Services Referrals increase your chances of interviewing at Better Collective by 2x Get notified about new Sales Director jobs in New York, NY . 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