Marketing & Content Specialist Job at Ironsmithfire in Colliervil...
Ironsmithfire - Collierville, TN, United States, 38017
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Overview
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Overview
Join to apply for the Marketing & Content Specialist role at Ironsmith Fire, LLC.
About Ironsmith Fire, LLC
Our mission is to lead the fire protection industry by honoring craftsmanship, saving lives and property, and providing peace of mind to our customers. We work with general contractors, business owners, property developers, engineers, and many other types of clients to provide lifesaving fire protection systems. Our core values are Effective Communication, Results-Driven, Disciplined, Professional, and Trustworthiness. Ironsmith Fire, LLC operates in seven states throughout the southeast and is growing by the day.
Position Summary
The Marketing & Content Specialist will be responsible for developing and implementing marketing strategies to promote Ironsmith Fire's services. This role requires a blend of creativity, analytical skills, and a deep understanding of marketing principles. The ideal candidate will have experience in digital marketing, content creation, and campaign management. This role involves reporting to the Chief Revenue Officer (CRO).
OBJECTIVES
- Develop and execute marketing campaigns to promote Ironsmith Fire's services.
- Create engaging content for various platforms, including but not limited to optimization, advertising, social media, websites, and email newsletters.
- Manage and optimize digital marketing efforts.
- Analyze market trends and competitor activities to identify opportunities for growth.
- Collaborate with the sales team to generate high-quality leads, develop marketing materials and support sales initiatives.
- Monitor and report on the effectiveness of marketing data, including campaigns performance, conversion rates, develop KPIs and metrics to drive improvements.
- Maintain and update the company's website and social media profiles.
- Plan and coordinate events, trade shows, and other promotional activities.
- Work closely with external PR firms, as needed.
COMPETENCIES
- Excellent written and verbal communication skills to convey messages clearly and effectively.
- Strong organizational skills to manage multiple campaigns and projects simultaneously.
- Innovative thinking to develop unique marketing strategies and campaigns.
- Ability to work independently and collaborate well with the sales team and other departments to align marketing efforts with business goals.
- Strong analytical and problem-solving skills to address challenges and optimize marketing strategies.
- Creative mindset with keen eye for detail to ensure accuracy and quality in all marketing materials.
Education And Experience
- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred but not required.
- 2+ years of experience in marketing, preferably in the fire protection or related industry.
- Strong understanding of digital marketing strategies and tools.
- Proficiency in marketing software and tools (e.g., Google Analytics, HubSpot, Adobe Creative Suite).
- Understanding of SEO, SEM, PPC, and social media marketing to effectively promote services online.
Physical Requirements
- The ability to maintain a high level of energy and stamina to handle extended hours, potentially including nights and weekends, if required.
- Ability to handle and manage stress related to deadlines, and high-stakes decision-making.
- While primarily a skill, the physical aspect includes the ability to speak clearly and effectively in public and private settings, and to engage in face-to-face meetings.
- Good general health to fulfill job responsibilities effectively, including being able to work long hours when necessary.
- Light lifting, occasionally lifting and transporting office supplies or files, typically weighing less than 20 pounds.
COMMITMENT TO DIVERSITY
At Ironsmith Fire, we're dedicated to fostering an inclusive workplace where everyone feels valued and respected. We actively encourage applications from diverse backgrounds and believe that embracing differences enhances our team's creativity and effectiveness. Regardless of race, gender, age, religion, or other characteristics, we welcome all to join us in creating a culture where everyone can thrive.
Featured Benefits
- Employee Paid Medical Insurance
- Health Savings Account
- 401(k) tax-advantaged retirement plan
- Profit-Sharing Plan
- Company Provided Life Insurance
Excited to be a part of the Ironsmith Fire team? Fantastic! Show us your interest in being part of a team that serves the Life Safety - Fire Protection industry by sending your resume to exampleemail@ironsmithfire.com. Be sure to include the title of the position you are applying for and let us know where you spotted the job post for this opportunity to advance your career. Let's work together to save lives and properties.
Seniority level: Entry level
Employment type: Full-time
Job function: Management and Manufacturing
Industries: Construction
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