Social Media Specialist - Construction Virtual, USA
InEight Inc. - Chicago, Illinois, United States, 60290
Work at InEight Inc.
Overview
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Overview
Script and deliver engaging stories from the field that explain complex workflows in plain language
Post and manage content across platforms (LinkedIn, Instagram, TikTok, YouTube, etc.) while optimizing for engagement
Monitor content performance across channels (engagement, reach, conversions) and continuously refine messaging, format, and delivery to improve effectiveness
Use audience insights and campaign data to shape future content strategy and surface new storytelling opportunities
Partner with product, sales, and marketing teams to align content with campaigns, launches, and sales
Contribute to content strategy and messaging based on buyer journey insights and market trends
Interview customers, tradespeople, and industry experts to create field-driven content
Represent the brand at trade shows and events, gathering insights and amplifying our story
Qualifications 2-5+ years of experience in construction estimating or scheduling/project management
Prior experience in the construction, engineering, or skilled trades industry is strongly preferred (e.g., worked in the field, supported a construction company, or created industry-related content)
Deep understanding of takeoffs, bids, schedules, and construction workflows
Strong writing, communication, or video scripting skills
Excellent storytelling, writing, and verbal communication skills with the ability to translate technical info into compelling narratives
Comfortable with video content creation (behind or in front of the camera)
Familiarity with LinkedIn, YouTube, Instagram, TikTok and/or other content distribution platforms
Ability to work independently with little direction provided
Willingness to travel up to 25%
Bonus Ability to interpret content analytics and audience engagement to guide content development
Comfortable using data to validate assumptions, test content variants, and iterate on messaging
InEight Inc. is an Equal Opportunity Employer, (EOE) and will consider all applications without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law. #InEight #LI-Remote
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