Director of Product Marketing - Semiconductor
Renesas Electronics Corporation - San Jose, California, United States, 95199![Renesas Electronics Corporation](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Renesas Electronics Corporation
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Overview
Propose and lead marketing efforts for the new product introduction of programmable mixed-signal productsDevelop and execute comprehensive product marketing strategies aligned with business goals and market trends.
Product Positioning and Messaging:
Define and communicate compelling product positioning and messaging that differentiates our programmable mixed-signal products in the market.
Go-to-Market Strategy:
Drive the go-to-market strategy for new product launches, including pricing, distribution channels, sales enablement, and promotional campaigns.Collaborate with sales teams to develop effective sales strategies and support customer acquisition and retention efforts.
Market Research and Analysis:
Analyze market data and customer feedback to make data-driven decisions and drive product roadmap priorities.
Customer Engagement:
Build and maintain strong relationships with key customers and partners.Gather customer insights through surveys, interviews, and feedback sessions to inform product development and marketing strategies.
Team Leadership and Development:
Lead and mentor a team of product marketing professionals, providing guidance, feedback, and professional development opportunities.
Marketing Collateral and Content:
Oversee the creation of marketing collateral, including product datasheets, whitepapers, case studies, and presentations.
Performance Monitoring and Reporting:
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.Monitor marketing performance, track ROI, and provide regular reports and insights to senior leadership.
QualificationsBachelor's degree in marketing, business, engineering, or related field (MBA preferred).10+ years of experience in the semiconductor business, with at least 3 years in a leadership or management marketing role.Track record of successfully managing and launching products, driving revenue growth.Strong understanding of programmable mixed-signal technologies and customer requirements.Proven track record of developing and executing successful product marketing strategies in the semiconductor industry.Excellent leadership, communication, and collaboration skills.Experience working with cross-functional teams and managing complex projects.Data converter or signal chain is a big plus.This job description outlines the core responsibilities, qualifications, and attributes required for a Director of Product Marketing in the Configurable Mixed Signal Division. This leadership position is critical in shaping the company's product strategy, market positioning, and overall success.
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