Insight Global is looking for an experienced Senior Product Marketing Manager to join a growing ecommerce and SaaS company sitting onsite in San Jose, CA. Founded in the heart of Silicon Valley in 2012, this company has built the most cutting-edge technology platform integrated with one of the biggest premium in-house print lab offerings. The integration of a fully customized software suite with lab products makes this the industry-first, all-in-one solution for professional photographers.In this role, we are looking for an experienced product marketing leader to lead the strategy and execution for this company's print lab business. Reporting directly to the VP of Marketing, this is a full-time position with competitive compensation and benefits, and is required to be onsite five days a week in their San Jose office.Key responsibilities are as follows:Drive data-driven strategy development and executions to grow acquisition of professional photographers and conversion to customersIncrease activation, retention, and lifetime value of customersDevelop marketing content on company website, including web pages, videos, creatives, presale and post-order customer support content and assist channel marketers for paid and organic marketing campaignsTest, validate, and develop offline marketing channels for presale, account management, and business developmentOrchestrate educational programs (webinars, content marketing campaigns, in-person events, influencers, trade shows) that inspire our target audience and help facilitate product education and trialsConduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategiesKey Delivery Areas of Focus:Grow revenues for print lab business by focusing on customer acquisition, activation, retention, and monetizationServe as the voice of the customerAligning and enabling internal teams to tell the right company storyRequired skills and experience:7+ years of product marketing experience with demonstrated success in growing eCommerce business with a long conversion funnelCombined understanding of eCommerce, online software platform, and the B2B2C approach.Previous marketing experience towards prosumers or SMBs (especially small business owners) is a mustStrong analytical skills with a bias towards data and KPIs and familiarity with A/B testsMotivation to work collaboratively in a fast-paced, ever-changing environment. Past experience working in a dynamic, global team environment is a plusCreative problem-solving skills and ability to diagnose problems, isolate them into actionable tactics, and drive towards creative solutionsExcellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendationsSeniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and Product ManagementIndustries
Photography, Wholesale Photography Equipment and Supplies, and Technology, Information and Media
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Senior Product Marketing Manager