BOTE
BOTE is hiring: Influencer Marketing Specialist in Miramar Beach
BOTE - Miramar Beach, FL, United States, 32550
Work at BOTE
Overview
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Overview
BOTE® paddle board company is seeking a full-time Influencer Marketing Specialist to work on a diverse range of projects in a fast-paced, collaborative environment. Candidate must be an action-oriented individual who learns quickly, works independently, and creates solutions to diverse problems. Someone comfortable with multi-tasking, resolving competing priorities, and meeting project deadlines. Candidate will report to the Director of Marketing and be expected to work closely with the Social Media Coordinator. Organizational skills, resourcefulness, and good work ethic are a must.
Responsibilities include:
You will play a key role in developing and executing influencer marketing strategies to promote BOTE's brand, enhance brand awareness, drive engagement, and achieve marketing objectives. This includes developing relationships with influencers, creating content, analyzing data and managing budgets. If you are a creative and strategic marketing professional with a passion for building impactful partnerships with influencers and a proven track record in influencer marketing, relationship management and creating engaging campaigns, we invite you to join our team.
Objectives of the role
• Developing and implementing influencer marketing strategies to align with overall marketing goals.
• Identifying and building relationships with influencers who align with the brand's values and target audience.
• Collaborating with influencers to create engaging, authentic content that resonates with the target audience.
• Negotiating and managing influencer partnerships, ensuring clear expectations and deliverables.
• Conducting campaign performance analysis of influencer outreaches, providing insights, and optimization recommendations.
Your tasks
• Conduct research to identify relevant influencers within the brand's niche or industry.
• Work closely with Social Media Coordinator to collaborate with influencers and ambassadors to develop creative concepts and content ideas.
• Outreach to influencers and negotiate partnership terms, including compensation and deliverables.
• Manage execution of influencer campaigns, ensuring timelines and objectives are met.
• Monitor influencer-generated content for brand alignment and compliance with guidelines.
• Track and analyze key performance indicators (KPIs) to measure the success of influencer campaigns.
• Provide regular reporting and insights to stakeholders on influencer marketing performance.
• Stay updated on industry trends, emerging influencers and best practices in influencer marketing.
• Manage relationship with BOTE's PR agency which includes product requests, bi-weekly meetings and special events.
• Occasionally assist Content Team with photo/video shoots and travel to meet with ambassadors/influencers.
Required skills and qualifications
• Bachelor's degree in Marketing, Communications or a related field.
• 3+ years of demonstrable experience in influencer marketing or digital marketing.
• Strong understanding of social media platforms, influencer trends and content creation.
• Creative mindset with the ability to develop engaging and authentic influencer campaigns.
• Detail-oriented with strong organizational and multitasking abilities.
• Effective communication and teamwork skills for collaborating with influencers and internal teams.
• Knowledge of legal and ethical considerations in influencer partnerships.
• Proficiency in using social media analytics tools (like Buffer, Later, Meta Suite, etc.)
Preferred skills and qualifications
• Certification in influencer marketing or related certifications.
• Familiarity with influencer marketing tools and platforms.
• Knowledge of content creation and storytelling.
• A curious and creative mindset to develop innovative campaign ideas for influencers.
• Experience in brand building, digital strategy, community management, influencer outreach, content creation and industry trends.
About BOTE:
BOTE is driven by a singular yet broad-reaching mission: To Stand Apart through industry-shaping innovation, fresh ideas and simplicity to create a product that defines a lifestyle. It is this mission that keeps BOTE pushing the boundaries of both technology and style to bring customers a product that not only looks beautiful and performs flawlessly, but that stirs the soul and inspires adventure. Born from stand up paddle boards and now pioneering inflatable kayaks, floating dock systems, and more -- BOTE continues to strive for advancement and embrace individuality.
Responsibilities include:
You will play a key role in developing and executing influencer marketing strategies to promote BOTE's brand, enhance brand awareness, drive engagement, and achieve marketing objectives. This includes developing relationships with influencers, creating content, analyzing data and managing budgets. If you are a creative and strategic marketing professional with a passion for building impactful partnerships with influencers and a proven track record in influencer marketing, relationship management and creating engaging campaigns, we invite you to join our team.
Objectives of the role
• Developing and implementing influencer marketing strategies to align with overall marketing goals.
• Identifying and building relationships with influencers who align with the brand's values and target audience.
• Collaborating with influencers to create engaging, authentic content that resonates with the target audience.
• Negotiating and managing influencer partnerships, ensuring clear expectations and deliverables.
• Conducting campaign performance analysis of influencer outreaches, providing insights, and optimization recommendations.
Your tasks
• Conduct research to identify relevant influencers within the brand's niche or industry.
• Work closely with Social Media Coordinator to collaborate with influencers and ambassadors to develop creative concepts and content ideas.
• Outreach to influencers and negotiate partnership terms, including compensation and deliverables.
• Manage execution of influencer campaigns, ensuring timelines and objectives are met.
• Monitor influencer-generated content for brand alignment and compliance with guidelines.
• Track and analyze key performance indicators (KPIs) to measure the success of influencer campaigns.
• Provide regular reporting and insights to stakeholders on influencer marketing performance.
• Stay updated on industry trends, emerging influencers and best practices in influencer marketing.
• Manage relationship with BOTE's PR agency which includes product requests, bi-weekly meetings and special events.
• Occasionally assist Content Team with photo/video shoots and travel to meet with ambassadors/influencers.
Required skills and qualifications
• Bachelor's degree in Marketing, Communications or a related field.
• 3+ years of demonstrable experience in influencer marketing or digital marketing.
• Strong understanding of social media platforms, influencer trends and content creation.
• Creative mindset with the ability to develop engaging and authentic influencer campaigns.
• Detail-oriented with strong organizational and multitasking abilities.
• Effective communication and teamwork skills for collaborating with influencers and internal teams.
• Knowledge of legal and ethical considerations in influencer partnerships.
• Proficiency in using social media analytics tools (like Buffer, Later, Meta Suite, etc.)
Preferred skills and qualifications
• Certification in influencer marketing or related certifications.
• Familiarity with influencer marketing tools and platforms.
• Knowledge of content creation and storytelling.
• A curious and creative mindset to develop innovative campaign ideas for influencers.
• Experience in brand building, digital strategy, community management, influencer outreach, content creation and industry trends.
About BOTE:
BOTE is driven by a singular yet broad-reaching mission: To Stand Apart through industry-shaping innovation, fresh ideas and simplicity to create a product that defines a lifestyle. It is this mission that keeps BOTE pushing the boundaries of both technology and style to bring customers a product that not only looks beautiful and performs flawlessly, but that stirs the soul and inspires adventure. Born from stand up paddle boards and now pioneering inflatable kayaks, floating dock systems, and more -- BOTE continues to strive for advancement and embrace individuality.