Influencer Representative (On-Site ONLY / NO REMOTE WORK) Job at ...
TLF Apparel - Fort Lauderdale, FL, United States, 33336
Work at TLF Apparel
Overview
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Overview
Job Description
TLF’s Influencer Representative plays a crucial role within the Marketing Department and will have a primary focus supporting and executing on all influencer marketing and initiatives; this will include planning, strategy, and execution and all onsite and off-site platform social influencer content, recruitment, auditing, and collaboration negotiations and relationship management.
This position will be responsible for growing TLF’s influencer network and presence, management, and development of UGC (User Generated Content), driving brand awareness, consumer engagement, and influencer referral sales.
As an expert in influencer marketing, recruitment, analytics, auditing, relationship management, and UGC; you will use your expert knowledge to leverage best practices to continuously optimize all influencer marketing efforts.
RESPONSIBILITIES (INCLUDING BUT NOT LIMITED TO THE BELOW):
- Promote and support the TLF brand vision and goals with messaging across our influencer community to build and develop meaningful relationships
Help implement a Global, cross-platform influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content
Contact new influencer opportunities daily and manage, retain, and grow new influencers as advocates of the brand managing 200-300 +/- active influencers per month / per TLF Influencer Representative.
Keen ability to identify and recruit talent that represents the brand and company goals by actively sourcing, researching, contacting, and negotiating with passionate customers, content creators, and influencers to develop strong partnerships
Attending and aiding in managing logistics for field events where promotional products and event setup is required
Negotiate payment and deliverable posting terms, implement Influencer strategy, develop campaign concepts, and execute all influencer and brand ambassador initiatives efficiently and cost-effectively and within budget.
Innovate and enhance our influencer marketing approach, staying on top of the latest trends
Help ideate and host influencer events and pop-ups, as well as execute social/digital activations for key brand launches
Develop and plan promotional giveaways, grow engagement, and create and manage an ongoing promotional calendar for all influencer content and coordinate all SKU promotions so they coincide with pre-launches, new drops, product life cycles, and core evergreen campaigns
Harness storytelling to leverage influencers to connect to brand objectives and consumer needs
Responsible for tracking TLF Posts and influencer collaborations, and analyzing performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
Perform competitive analysis, industry research, and continually assess best practices and KPIs in a consistently changing landscape
Help with the creation and evolution of campaign performance reports and dashboards to measure, report and assess the performance of all social marketing campaigns against defined KPIs and goals, working with various analytical tools to help inform decision-making and provide insights
Influencer content management, approval, and content monitoring and social listening
Research and analyze effective content, creative, and design concepts, and strategize, plan, and execute this vision with our internal content team and third-party influencers
Other duties and responsibilities as assigned by management
QUALIFICATIONS / SKILLS / REQUIREMENTS:
A bachelor’s degree in marketing, business or a related field
2+ years directly managing social media influencers for a consumer brand on all social platforms (work portfolio examples will need to be provided). Managing a minimum of 200-300 +/- active influencers per month / per Influencer Representative
Highly proficient and experienced with apps such as:
Later Business / Enterprise (or similar software)
Hootsuite Business / Enterprise (or similar software)
Sprout Social Business / Enterprise (or similar software)
Hashtag planners
Google Analytics
Google Trends
Excel / Google Sheets
IG / FB / Pinterest / Tik Tok / YouTube / Twitter / Analytics
Grin (influencer and content relationship management software or similar software)
Effective communication skills - both verbal and written in English (other languages are a plus) and content generation for social media, blogs, product copy, etc
Influencer recruitment, negotiations, and management are required
Previous experience managing substantial budgets
Experience with paid and organic social content formats
Passion for the activewear and fitness industry
Lover of Pop Culture and always up-to-date on what's trending
A creative-minded individual with the ability to conceive, articulate and produce innovative ideas for new content
Highly proficient with data analysis and KPIs
High attention to detail and an ability to predict audience behavior and preferences
Ability to multitask, work in an extremely busy environment and remain positive and productive
Self-starter; effective in managing projects from the ground up
Detail-oriented and deadline-driven
Advanced knowledge of Microsoft Excel, Word, PowerPoint, and Google Docs
Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear.
What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together.
BENEFITS (for full-time employees only):
•\tMedical
•\tDental
•\tVision
•\tA free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®)
•\tAccess perks (A discounted database that offers a network of consumer perks)
•\tChill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)
•\tPS5 stations for gamers
•\tA monthly product allowance ($100) for our premium Gym-To-Street® Wear
•\tContinued education programs & training
•\tEmployee team-building events
TIME OFF BENEFITS (for full-time employees only):
•\tVacation: 2 weeks a year (accrued at a rate of 3.08 per pay period)
•\tSick Days: 6 days a year (accrued at a rate of 1.85 per pay period)
•\tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter)
•\t9 Paid Holidays
•\t1 Floating Holiday (a day of your choosing)
PART-TIME/INTERN BENEFITS:
TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.