Confidential
Head of Growth Marketing
Confidential - New York, New York, us, 10261
Work at Confidential
Overview
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Overview
Head of Growth Marketing
About the Company
Rapidly growing consumer products business
Industry
Consumer Goods
Type
Privately Held
About the Role
The Company is seeking a Head of Growth Marketing to join their team. The ideal candidate will have a minimum of 5 years' experience in growth or acquisition marketing, with a strong focus on D2C eCommerce and retail growth, particularly within the supplement, nutrition, or CPG sectors. The role involves leading new product launches and strategic growth initiatives, with an emphasis on top-of-the-funnel activities to enhance customer acquisition and retention across digital and potential future retail channels. The successful candidate will be responsible for developing, optimizing, and managing multi-channel marketing campaigns, utilizing tools such as influencer marketing and data-driven strategies to maximize ROI and identify high-performing channels for sustainable growth. Applicants for the Head of Growth Marketing position at the company should be highly data-driven and possess a strong creative intuition, capable of merging analytics with innovative campaign ideas. The role requires a candidate with a proven track record in scaling digital campaigns and a deep understanding of the D2C eCommerce and retail landscape. Experience in the supplement, nutrition, or CPG sectors is a plus. The Head of Growth Marketing will be expected to work remotely and must be adept at leading and executing marketing strategies that drive business growth. If you are a strategic thinker with a passion for growth marketing and meet the specified criteria, we encourage you to apply.
Travel Percent
Less than 10%
Functions
Marketing