Johnson & Johnson
Product Manager Consumer DTC Promotion Marketing Psoriatic
Johnson & Johnson - Horsham, Pennsylvania, United States, 19044
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Overview
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at
https://www.jnj.com
Job Function: Marketing
Job Sub Function: Advertising & Promotions
Job Category: Professional
All Job Posting Locations: Horsham, Pennsylvania, United States of America
Job Description: Johnson & Johnson is recruiting for a
Product Manager, Consumer DTC Promotion Marketing, Psoriatic,
located in Horsham, PA.
About Innovative Medicine: Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at
https://www.jnj.com/innovative-medicine
About Immunology: Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
Position Overview: The Consumer DTC Promotion, Product Manager is a core member of the brand team responsible for developing and executing the DTC TV launch strategy for Icotrokinra in Plaque Psoriasis (PsO).
This position reports to the Group Product Director, Consumer Marketing, Icotrokinra.
Key Responsibilities:
Lead the development & execution of Consumer DTC promotion launch tactics, including all critical assets for TV and media.
Create and execute creative approaches for DTC TV launch campaigns.
Partner with media agencies to optimize DTC spend for launch.
Participate and provide input to cross-functional teams on launch strategy & tactical implementation, including Marketing, Sales, Medical Affairs, Learning Excellence, Global, Insights, etc.
Manage associated agencies, ensuring alignment with brand strategy, marketing excellence, and high-quality execution.
Uphold Johnson & Johnson's values guided by Our Credo, prioritizing the needs and well-being of the people we serve.
This list is not exhaustive; other duties may be assigned.
Qualifications: Required:
Bachelor's degree required, MBA preferred.
At least 3 years of relevant business experience, preferably in Marketing, Sales, or Medical fields.
Strong analytical and critical thinking skills with the ability to translate data into actionable tactics.
Ability to lead in a matrix environment and influence without authority.
Excellent communication and project management skills.
Demonstrated passion and perseverance for long-term goals.
Ability to work in Horsham, PA (3 days/week) and travel up to 30% domestically.
Preferred:
Launch experience preferred.
DTC marketing experience preferred.
Johnson & Johnson is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or other legally protected characteristics. We welcome applicants with disabilities and provide accommodations upon request. Please contact the Employee Health Support Center at ra-employeehealthsup@its.jnj.com or AskGS for assistance.
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#LI-Hybrid
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https://www.jnj.com
Job Function: Marketing
Job Sub Function: Advertising & Promotions
Job Category: Professional
All Job Posting Locations: Horsham, Pennsylvania, United States of America
Job Description: Johnson & Johnson is recruiting for a
Product Manager, Consumer DTC Promotion Marketing, Psoriatic,
located in Horsham, PA.
About Innovative Medicine: Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at
https://www.jnj.com/innovative-medicine
About Immunology: Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
Position Overview: The Consumer DTC Promotion, Product Manager is a core member of the brand team responsible for developing and executing the DTC TV launch strategy for Icotrokinra in Plaque Psoriasis (PsO).
This position reports to the Group Product Director, Consumer Marketing, Icotrokinra.
Key Responsibilities:
Lead the development & execution of Consumer DTC promotion launch tactics, including all critical assets for TV and media.
Create and execute creative approaches for DTC TV launch campaigns.
Partner with media agencies to optimize DTC spend for launch.
Participate and provide input to cross-functional teams on launch strategy & tactical implementation, including Marketing, Sales, Medical Affairs, Learning Excellence, Global, Insights, etc.
Manage associated agencies, ensuring alignment with brand strategy, marketing excellence, and high-quality execution.
Uphold Johnson & Johnson's values guided by Our Credo, prioritizing the needs and well-being of the people we serve.
This list is not exhaustive; other duties may be assigned.
Qualifications: Required:
Bachelor's degree required, MBA preferred.
At least 3 years of relevant business experience, preferably in Marketing, Sales, or Medical fields.
Strong analytical and critical thinking skills with the ability to translate data into actionable tactics.
Ability to lead in a matrix environment and influence without authority.
Excellent communication and project management skills.
Demonstrated passion and perseverance for long-term goals.
Ability to work in Horsham, PA (3 days/week) and travel up to 30% domestically.
Preferred:
Launch experience preferred.
DTC marketing experience preferred.
Johnson & Johnson is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or other legally protected characteristics. We welcome applicants with disabilities and provide accommodations upon request. Please contact the Employee Health Support Center at ra-employeehealthsup@its.jnj.com or AskGS for assistance.
#JnJIM25
#LI-Hybrid
#J-18808-Ljbffr