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About the Company

DOM Food Group is a Los Angeles based venture studio founded in 2020 by a team of seasoned and accomplished entrepreneurs, operators, culinarians, investors, and brand marketers to disrupt the food landscape. Individually, we have built, invested in, and grown some of the world’s most well-known, loved, and valuable brands. Collectively, we are now focusing our passion, time, and resources to incubate the next generation of future-proof food businesses at what we believe is a historic inflection point for the industry.

We’ve partnered with a leading CPG conglomerate with global resources and backing on an exciting new brand, launching in 2025.

About the Role

As the Director of Content, you are responsible for leading the strategic mapping and development of engaging and informative content on our website, as well as supporting the overall integrated marketing plan with content. You will work cross functionally with the marketing team (communications, social, creative, and web dev) to develop and implement a steady flow of compelling content that can fuel consumer attention, drive brand awareness and result in measurable online engagement. With your leadership, we will assemble a team of writers and producers to produce concepts, content plans, written output and video content that can drive acquisition, engagement, retention and overall enthusiasm for the brand across various channels. This position reports directly to the GM of the business.

Responsibilities

• Oversee content planning and development for the brand. Manage the full cycle process from strategic planning and concepting to production, implementation, analytics, monitoring and budgeting.
• Lead or source the production of high quality and compelling content in support of the integrated marketing plan.
• Identify trends and short-term opportunities where the brand can add to the lifestyle conversation in a relevant way with our unique personality and point of view. Stay informed on buzz and topics that align with the overall aspirations of our brand.
• Establish content framework and goals to organize development resources behind. Develop and maintain longer term goals, themes and content roadmaps, ensuring that all work ladders to the brand strategy and integrated marketing plan.
• Monitor and review competitor content and market trends to inspire new content and strategy updates.
• Create connectivity and synergy between digital content and point of sale activation.
• Actively participate and contribute as key stakeholder for website-related development as well as the integrated marketing plan.
• Recruit freelancers and assign content that brings a variety of perspectives and ideas to the brand, working with contributors from a diverse range of backgrounds and experiences.
• Source and direct video producers in video planning and production to help increase audience engagement, support sponsorships and achieve video goals. Potential to appear as on-screen talent.
• Partner with social media, email, and commerce to develop content that will drive growth across channels.
• Partner with the creative team, social media team and other channels/partners on assets needed for promotion of content produced.
• Collaborate with sales and brand teams to align on major retail initiatives and support any trade or offline activities.

Qualifications

8+ years experience in content creation or editorial work, preferably in food, wellness, or nutrition lifestyle spaces

Experience in Food Space is preferred. Content creation, marketing and knowledge in that space is highly needed.

Required Skills

• 5+ years of experience in a digital-first content leadership role, with a lead-by-example mindset and successful track record managing high-performance teams and scaling content operations
• You are a creative storyteller and can see the big picture, as well as drill down to a single piece of content and see how it ladders back up.
• You must be strategic as well as be able to ensure the tactical execution of the plan
• Deep proficiency in core SEO concepts and writing for the web best practices
• Strong collaborative skills and demonstrated success in partnering with cross-function ladders to enhance the overall brand experience
• A network of freelance writers, creators, producers and other talent in the food lifestyle space to tap for assignments
• Experience with content production tools such AirTable, Adobe Premiere, Frame.io, and InCopy, as well as content management systems such as Wordpress
• Expertise in analytics reporting tools such as Adobe Analytics, Google Analytics, Google Trends, Looker and CrowdTangle
• Experience managing a budget and assigning jobs to freelance contributors
• Recipe editing, testing and development experience a plus
• Familiarity using ChatGPT, Writesonic, Adobe Firefly and other artificial intelligence tools to thoughtfully plan and scale content creation preferred; a willingness to experiment with AI to achieve business growth goals
• Familiarity with all content distribution vehicles
• Ability to source and direct production of video, audio and other content types

Pay range and compensation package

$100,000 to $140,000/year

Equal Opportunity Statement

At DOM Food Group, we are committed to creating an inclusive and diverse workplace where all employees are valued and respected. We believe that diversity drives innovation and success, and we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, political affiliation, military service, or any other non-merit-based factors.

Our commitment to equal opportunity extends to all aspects of employment, including recruitment, hiring, training, promotion, compensation, benefits, and termination. We strive to create a work environment that is free from discrimination, harassment, and retaliation, and we take prompt action to address any violations of this policy.

We also provide reasonable accommodations to employees and applicants with disabilities, as well as for sincerely held religious beliefs, observances, and practices. We encourage all employees to review our policies on the prohibition of harassing conduct and the prevention and elimination of discrimination in the workplace.

Together, we can build a more inclusive and equitable workplace where everyone has the opportunity to thrive.