NIKE
Senior Integrated Brand Media Professional, GC
NIKE - Phila, Pennsylvania, United States, 19117
Work at NIKE
Overview
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Overview
Job Description:· Working level lead to support Nike Men, Nike Women or Kids marketing campaigns:· Develops consumer media behavior insights, sets campaign media objectives and strategy, leads media negotiation, and manages media budget to ensure delivery of all campaign KPIs· Leads agency team (10+ people dedicated to Nike) on campaign execution timeline and post buy learning· Collaborates with brand team, creative team, platform team, performance media team and etc. to engineer smooth consumer journey and experience· Manages and leads partnership with key media partners for IP (ESP) collaborationJob Requirements:· 8+ years’ experience in the media industry.Sharp in strategy, strong Strategic thinking capability. Media agency/ media platform background is a plus· Strong in communication. Confident and motivated with high EQ in communicating with others that embodies team player spirit· Understanding China digital market and overall media landscape· Has solid foundation of media planning skills in digital and understands different social platforms (Douyin, Red, WeChat, etc.)· Data literate to execute reporting and obtain media insights· Comprehensive in PPT and excel, keynote is a plus· Experience in budgeting, forecasting, internal compliance, and process management· Organized and able to handle administrative processes· Passion for sport (Basketball, running, etc.) is key. Street culture/fashion lover is a plus· Sports related industry (esp. sports apparels and shoes) working experience is a plus· Fluent in Chinese and English.