Senior Product Marketing Manager - Remote
Fairmarkit - Boston, Massachusetts, us, 02298![Fairmarkit](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Fairmarkit
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Overview
This role will play a critical role in driving our positioning and messaging, understanding our key personas, and working closely with cross-functional partners to engage and communicate with prospective buyers and customers of FairmarkitYou will be a key driver of Fairmarkit’s growth in the short and long termYou’ll focus on ensuring that all client-facing and revenue-producing teams are equipped and enabled to deliver compelling messaging and positioning to potential Fairmarkit usersCreate and continuously update and expand buyer personasDevelop a detailed buyer’s journey to inform storytelling, content creation, and where prospects sit in our funnelCollaborate closely with our demand generation and creative teams to create TOFU and MOFU content and marketing campaignsSupport the partner sales channel with content, messaging, and campaigns as they grow Fairmarkit’s reach into the ICPOwn customer marketing and engagement, especially with product release cadences, news and updates, and in-app announcementsWork cross-functionally to gather and use competitive intelligence to improve our messaging with the marketDevelop product data sheets and solutions content for the customer success and sales team to leverage in conversationsWork closely with our Sales Enablement team to develop and deliver impactful sales training coursesEngage with industry analysts to showcase our product and solicit feedback to give a different perspective on our future plansLead and build out webinars, web pages, and blogs/ebooks to scale the engagement around the Fairmarkit brandThe annual compensation range for this position is between $127K-170K and is dependent on years and depth of experienceCompany Information
Fairmarkit is the only tail spend management solution that automates the sourcing process to help procurement teams be more efficient and save money. By equipping procurement and supply-chain teams with automation and data, Fairmarkit promotes competitive bidding while reducing manual work within existing processes. Leveraged across a number of industries by innovative procurement departments, such as Snowflake, BT, Cabot Corporation, and Refinitiv, Fairmarkit aims to revolutionize the way organizations make purchases.Company Specialties:Software, Procurement, eSourcing, Financial Software, Supply Chain, eProcurement, Automated Sourcing, and Intelligent Sourcing
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