Senior Marketing Manager - Season Pass
Vail Resorts - Broomfield, Colorado, United States, 80020![Vail Resorts](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Vail Resorts
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Overview
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
The Season Pass Marketing team is responsible for driving strategy and go-to-market execution for Vail Resorts' season pass portfolio, anchored by the industry-leading Epic Pass. The team also leads projects from ideation to fruition around innovation for the Pass business.
The Senior Manager is responsible for driving international growth, both by attracting international guests to visit our North American resorts as well as leading the Epic Australia Pass business through a data-driven and guest-centric approach. This individual leverage analyses and insights to develop new business strategies, as well as translating strategies into integrated marketing plans and working cross-functionally to execute campaigns. This role is intended for a driven and creative individual that excels at critical thinking, with high learning agility and a strong sense of ownership.
Job Responsibilities:
Own development and execution of business and marketing strategies that drive international pass holder acquisition through clearly defined objectives and demonstrable KPIs
Synthesize internal and external data into compelling business cases and clear performance narratives for executive audiences, demonstrating influence at every level of the organization to get strategy buy-in
Develop go-to-market plans for key international markets to attract guests to our North American Resorts
Work with international partners to drive growth of the Epic Australia Pass through innovative channel strategies and executional excellence
Partner with channel teams on international marketing execution, and making recommendations to leadership in order to improve or optimize strategy
Assess and present strategic opportunities for testing, product and business innovation
Manage and mentor a direct report, with focused approach towards professional development and building a high-performing team environment
Job Requirements
Required:
Four-year college degree required. MBA or other advanced business learning or coursework preferred
6+ years of relevant work experience in growth marketing. Preferred experience with international marketing
Experience in preparing and presenting executive-level business cases and storytelling to VP and C-level executives
Solution-oriented mindset with the ability to identify opportunities & drive action
Demonstrates strong business and financial acumen
Possesses strong interpersonal and relationship building skills with adaptability to work with people from various cultures and areas of the business; builds and maintains highly effective working relationships
Able to thrive in a dynamic, fast-paced environment; a self-starter without the need for daily direction
Able to own and drive multiple projects simultaneously while maintaining strong attention to detail
No outdoor or ski experience necessary
The expected Total Compensation for this role is $99,900 - $135,120 + annual bonus. Individual compensation decisions are based on a variety of factors.
Job Benefits
Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Full Time roles are eligible for the above, plus:
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans
Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 504118
Reference Date: 08/07/2024
Job Code Function: Marketing
Job Type: [[JobType]]