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The

Digital Marketing Specialist

will administer the organization's social media and online presence. As a daily publisher of content and administrator of all official agency accounts, the position will further build the agency's successful social media program. Work is performed under the general direction of the Marketing & Communications Director with considerable latitude for independent judgment and action. Clearly defined annual performance goals will be set. Hiring Salary Range:

$60,000 - $70,000

ESSENTIAL FUNCTIONS Manage and evolve NOVA Parks' brand, presence, and voice on social media and online. Day-to-day management of social channels, including curating post ideas, copywriting, publishing, managing, and maintaining platforms. Research competitive and industry best practices and share recommendations on social platforms, trends, and emerging opportunities. Provide innovative ideas for campaigns and initiatives based on best practices. Develop and execute creative strategy for new and existing social media channels. Participate in brainstorming and content ideation sessions. Write, edit, and proofread copy for social media and other digital channels as needed. Implement a digital content calendar to plan, develop, and execute timely marketing campaigns across multiple online channels. Monitor and track performance metrics, goals, and KPIs using social media management tools like Sprout Social, Google Analytics, Hootsuite, and others. Track and review key metrics, present findings, and provide strategy recommendations and campaign optimization suggestions to internal stakeholders. Identify opportunities to grow channels with new external audiences and engage with these audiences on social media. Identify partnership opportunities with social media influencers. Conduct outreach to foster positive relationships via social media and to build network of partners and potential partners. Maintain proficiency and up-to-date knowledge in latest social media trends, tools, platforms, technologies, and best practices (new tools, algorithm changes, platform enhancements, etc.) Communicate platform best practices and provide appropriate training to publishers as needed or as requested. Provide strategic and tactical counsel to staff as needed. Manage the online reputation of NOVA Parks by monitoring positive and negative feedback to identify threats and opportunities in user-generated content surrounding the agency. Monitor social channels, provide customer support, respond to inquiries, and work with appropriate internal department to ensure customers receive accurate and timely information. Collaborate with Graphic Designer to develop visuals for digital channels (cover images, ads, landing pages, newsletter graphics, website photos, social graphics, etc.). Implement and manage online and social media campaigns and track effectiveness. Create and coordinate e-blasts, digital newsletters, and announcements, and deliver to pre-determined lists. Provide website maintenance including content changes, calendar listings, and corrections. Coordinate with web vendor to troubleshoot issues and implement enhancements. Other duties as assigned. REQUIRED QUALIFICATIONS (minimum) Education: Graduation from an accredited college/university with a bachelor's degree in digital communications, marketing, related degree, or equivalent work experience. Further training on video production preferred. Physical: Non-manual work with strength and dexterity necessary to perform required tasks, including lifting, stooping, bending, and working in both indoor and outdoor settings. Experience: Three years of experience in social media, videography, or any equivalent combination of education, training, or experience which provides: Working knowledge of enterprise-level social media management tools, such as HootSuite, Sprout Social, and Meta Business Suite. Track record of successfully managing brands on social media, especially Instagram, Facebook, and X. Professional experience with content management systems, such as Drupal or WordPress. Knowledge of video production and editing. Knowledge of social media platforms, social media campaigns, and effective social media marketing. Knowledge of the principles, methods, and practices used in marketing and promotions. Proficiency in computer applications, including Microsoft Office Suite, Desktop Publishing, and video editing. The ideal candidate will exhibit proficiency with Adobe Premiere Pro. Excellent interpersonal skills and ability to work well as part of a team in a collaborative environment as an energetic, proactive, and creative contributing team member. Excellent writing, editing, and proofreading skills. Strong attention to detail. Ability to analyze facts and to exercise sound judgment in arriving at conclusions. Ability to make clear and effective oral presentations. Ability to gather, edit, and consolidate materials and prepare clear, concise, and accurate reports and presentations with strong writing skills. Excellent customer service and relationship-building skills. Ability to acquire a comprehensive knowledge of NOVA Parks, its history, traditions, and policies. Ability to carry out NOVA Parks goals and objectives through planned work projects and programs. Possession of or ability to obtain and maintain valid driver's license with a safe driving record. Availability to work evenings and weekends to ensure timely social media presence and web updates. Regular and predictable attendance is an essential function of the position. The ideal candidate will display: Strong attention to detail. Strong organization skills with ability to prioritize, communicate, multitask, and excel in a fast-paced work environment. Eagerness to dive in, learn, grow, and be a self-starter. Initiative, personal ownership of work, accountability to juggle multiple projects, history of meeting deadlines, and ability to work efficiently under pressure. Video production experience. Duties and responsibilities are designed to be the essential elements of the job. They do not preclude the performance of related, or even unrelated, jobs which may be necessary to properly and efficiently complete all work assignments. NOVA Parks reserves the right to amend job specifications to meet current needs. Benefits:

This position is a benefit eligible position. Benefits include medical and dental insurance, life insurance, long-term disability, retirement plan, and more. It is the policy of the Northern Virginia Regional Park Authority to prohibit discrimination on the basis of race, sex, color, national origin, religion, age, veteran status, political affiliation, genetics, or disability in the recruitment, selection, and hiring of its workforce. Reasonable accommodations are available to persons with disabilities during application and/or interview processes per the Americans with Disabilities Act. Contact 703-352-5900 and ask for Human Resources for assistance or send an e-mail to HR@nvrpa.org. Please see job description

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