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Description

Campaign Manager - Legal Vertical

About Us: Internet Brands is a vertically focused company with core expertise in Automotive, Health, Legal, and Home/Travel. Our integrated digital approach empowers businesses and consumers through innovative solutions. Our portfolio includes iconic brands like CarsDirect, WebMD, NOLO, and more. Based in Los Angeles, California, we're seeking a dynamic Campaign Manager to join our Legal Vertical and lead impactful, multi-channel marketing initiatives designed to help attorneys grow their practices.

The Role: The Campaign Manager will be the cornerstone of our digital marketing efforts for our Legal Growth Engine (LGE) product, overseeing high-value, multi-channel programs that drive reputation management, visibility, and case conversion growth for our clients. This analytical, quantitative role requires someone who can execute with precision while managing people and processes effectively. You'll work cross-functionally with Product, Customer Operations, and Marketing teams to ensure campaigns meet performance goals, budgets are optimized, and margins are maintained. Confident communication skills are key, as you'll engage directly with customers when necessary. This role reports to the Head of Digital Marketing and is based in our El Segundo HQ.

Core Responsibilities:

• Coordinate the planning and optimization of digital marketing campaigns across PPC, SEM, and other paid media channels to maximize performance and ROI.
• Translate client objectives into innovative media strategies that balance visibility, reputation management, and case conversions.
• Serve as a key liaison between internal teams and external stakeholders to ensure seamless execution and alignment with client goals.
• Analyze campaign data to identify trends, optimize strategies, and deliver actionable insights. Present performance reports and recommendations to stakeholders.
• Maintain campaign budgets, ensuring efficient allocation and channel optimization while meeting margin objectives.
• Continuously refine and implement best practices for campaign planning, execution, and reporting to improve efficiency and effectiveness.
• Represent the company in customer discussions as needed, providing clarity, and recommendations, and ensuring satisfaction with campaign outcomes.

Qualifications:

• 5+ years of experience in digital marketing campaign management with a strong focus on multi-channel strategies.
• Expertise in PPC, SEM, social, and other paid media platforms.
• Strong analytical and quantitative skills with experience in data-driven decision-making and advanced proficiency in Excel.
• Exceptional communication skills with the ability to convey complex concepts clearly to diverse audiences.
• Proven track record of managing budgets, optimizing campaigns, and delivering measurable results.
• Experience in client-facing roles with the ability to build trust and credibility.
• Strong project management skills, including managing cross-functional teams and meeting tight deadlines.
• Knowledge of creative development processes and audience targeting strategies.
• A collaborative mindset with a proactive, solution-oriented approach.

Why Join Us? At Internet Brands, you'll be part of a fast-paced, innovative team that's transforming the digital marketing landscape in the legal sector. We offer competitive compensation, professional growth opportunities, and the chance to make a meaningful impact by helping attorneys grow their practices.

We carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a range that starts at $110,000 and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.

Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.

Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra