Get new jobs for this search by email

Join to apply for the Public Relations Manager role at AutoNation

Join to apply for the Public Relations Manager role at AutoNation

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from AutoNation

We are seeking a dynamic and strategic Public Relations Manager to elevate our corporate brand reputation, strengthen executive visibility, and align our internal values with compelling external messaging. This role will serve as the primary liaison with our PR agency, coordinating proactive media efforts, issue management, and storytelling initiatives that reflect the company’s purpose and DRIVE behaviors.

As the lead for our external communications efforts, you will work closely with internal communications, corporate affairs, and senior leaders to ensure a cohesive voice across all channels.

Key Responsibilities:

Agency & Media Relations

• Act as the day-to-day point of contact for the company’s PR agency, ensuring alignment with strategic goals and messaging
• Develop and review press materials, media lists, and briefing documents
• Pitch and coordinate earned media opportunities aligned with business priorities and campaign themes
• Lead media readiness planning and support for executive spokespeople

Executive Visibility

• Create and execute visibility plans for senior leaders including media interviews, award nominations, and speaking opportunities

Issues & Crisis Communications

• Partner with Legal, HR, and Operations to prepare reactive statements and response plans for potential reputational risks
• Maintain and update a Crisis Communications Playbook; conduct scenario-based training annually

Campaign & Content Support

• Monitor trends and news cycles to identify proactive storytelling opportunities that reflect brand purpose
• Supervise and develop the Public Relations Specialist, providing growth opportunities and mentorship
• Foster cross-functional collaboration with internal communications, marketing, HR, and corporate affairs teams

.Required Qualification

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field
• 5-7 years of experience in PR, corporate communications, or media strategy (agency and in-house experience preferred)
• Proven success in managing PR agencies and building strong media relationships
• Experience working with executives on visibility and positioning
• Strong understanding of issue/crisis communications best practice
• Excellent writing, editing, and strategic thinking skills

Preferred Qualifications

• Automotive, retail, or Fortune 500 experience
• Working knowledge of ESG, philanthropy, or CSR communications
• Familiarity with internal comms strategy and cultural alignment initiative
• Strategic Planning & Execution
• Relationship Management (Media, Executives, Agency)
• Situational Awareness & Crisis Preparednes
• Cross-functional Collaboration
• Measurement and ROI-focused Reporting

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations

• Industries

  Motor Vehicle Manufacturing

Referrals increase your chances of interviewing at AutoNation by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Get notified about new Public Relations Manager jobs in Miami-Fort Lauderdale Area.

Executive Communications Manager, 2 Hour Learning (Remote) - $400,000/year USD

Social Media Creator & Strategist Manager

West Palm Beach, FL $80,000.00-$100,000.00 3 weeks ago

Customer Communications Strategy & Implementation Manager - Lifecycle Management

Weston, FL $99,800.00-$143,450.00 1 month ago

Miami, FL $150,000.00-$200,000.00 5 months ago

Manager, National Field Marketing (Alani Nu)

Fort Lauderdale, FL $80,000.00-$85,000.00 6 hours ago

Corporate Communications Manager - FT - Days - MHS

Senior Social Media Strategist/Content Manager

Miami, FL $50,000.00-$55,000.00 2 months ago

Public Relations Vice President (B2B Technology)

Miami-Dade County, FL $80,000.00-$85,000.00 3 weeks ago

Okeechobee, FL $65,000.00-$70,000.00 1 month ago

Assistant Director of Procurement and Sustainability

Miami-Fort Lauderdale Area $123,000.00-$140,000.00 4 weeks ago

Public Relations Account Manager (B2B Technology, Cybersecurity, Financial Services)

Senior Manager, Communications - Southeast

Public Relations Vice President (Cybersecurity, Financial Services)

Miami Lakes, FL $60,000.00-$80,000.00 1 week ago

Miami, FL $80,000.00-$90,000.00 14 hours ago

Webinar Host & Marketing Campaigns Manager (Fully Remote)

Fort Lauderdale, FL $40.00-$50.00 2 days ago

Hialeah, FL $60,000.00-$80,000.00 1 week ago

Transportation & Transit Communications Manager

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.