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Direct message the job poster from JOY RIOT!

JOY RIOT! Founder, Creative Director, & CEO — We're the Fun AF Lifestyle Beauty Brand Championing Gen Z's Mental Health through JOY!

PLEASE BE IN LA + HAVE BEAUTY INDUSTRY &/OR CPG (CONSUMER PRODUCT GOODS) EXPERIENCE BEFORE APPLYING! :) We want your sense of humor + creativity to be ABSURD, your heart to be front & center, & for you to GET the beauty industry, mental health, & Gen Z. Think Liquid Death meets Greg Hoffman's Emotion By Design while wearing hot pink glitter lipstick & belting Pink Pony Club on the way to a group therapy sesh.

About JOY RIOT!

JOY RIOT! is THE lifestyle beauty brand that champions Gen Z’s mental health through FUN products that amplify JOY and make therapy accessible AF. We’re a beauty meets mental health startup & are simultaneously raising our Seed round while hiring our founding team in prep for our 2025 brand launch. We’re getting creative in the face of the youth mental health crisis by launching with feel good fragrance that actually lifts mood. So if being on the founding team of the next big thing with people who truly give a damn about making a difference sounds like a “hallelujah, hell yes!” – YOU’RE IN THE RIGHT PLACE.

Our Message

Our Mission

Our Vision

Champion the mental health of an entire generation through JOY

Our Vibe

***MEGA SPECIAL NOTE 1***

For our Social Media Producer & Manager, we’re SPECIFICALLY looking for someone who has WOW-level chops in content creation (especially video – creative/artistic, behind-the-scenes long form, & TikTok style short form + ideating & executing hella creative & hilarious beauty-meets-mental health campaigns) AND WILDLY excels in social media management (aka TikTok, IG, & YouTube analytics that drive traffic & SALES + community management & care). ALL of our founding team positions are two-skill-sets-in-one to start. Please be awesome at BOTH! Please also be down to be in FRONT of the camera at times too – k, thanks!

***MEGA SPECIAL NOTE 2***

JOY RIOT! is a brand new startup! We just began our Seed raise, so our tentative start window is Q2 2025 - aka that's when employment tentatively begins. This is contingent on the success of our capital raise. If your circumstances require you to land a new job right now, then go be a boss & make it happen at another incredible company! If however, you’re happily & safely able to enter the flowy nature of startup world & ride out the next few months of our raise with us, then strut your happy ass through our doors & APPLY!

About The Position

MISSION: EMBODY THE AMPLIFIER Ensure our brand’s voice AND our customers’ voices are amplified through story, hilarity, music, & community + be our social mastermind so we’re known for surprise, delight, & leading the charge for how brands show up to create JOY!

In This Role, You Will

• Work with our Director of Brand & Growth Marketing + Chief Creative Director to ideate industry-unusual humor & heart-led campaigns via our ecomm site, TikTok, IG, YouTube, SMS, email, music, festivals, tours, events, & podcasts that magnetize input, connection, & collaboration with Gen Z JOY RIOTers + align with our biz objectives, strategic brand growth, & sales goals
• Ideate & develop funny, fun, creative, entertaining, & mental health-forward social media initiatives via content creation & production + write, film, edit, & upload video, brand BTS / documentary, story, photo, meme, caption, & user generated content to our social channels
• Lay well-defined short & long-term plans & goals around our overarching brand story & specific product campaigns + develop a roadmap for our social media content based on data & insights + create & maintain publishing calendars + schedule & manage content
• Attract, build, retain, & grow a bomb ass community into raving fans-turned-friends + communicate with JOY RIOTers via humor, kindness, & extreme emotional intelligence in our social media comment sections
• Utilize social listening to observe, study, & understand the mindsets & desires our customers have, what they find funny, & where they need more JOY in their lives + engage in the conversations they’re having to actually establish a relationship with them
• Run social campaigns & promos & track their success in order to drive hella customer traffic & sales + track & measure high attention metrics (comments, shares, likes) + analyze our social media metrics & continuously tweak our strategies to improve our engagement & reach
• Advise leadership on data insights, evolving best practices, & plans to exceed engagement norms + share informed opinions on the current & future state of social media, ecommerce, & how we can lead in it
• Spearhead our social media engagement strategies, our behind-the-scenes & online-open-mic content curation, & our surprise & delight initiatives + implement tools & workflows that curate standout social experiences
• Develop content ideas that continuously position our brand, voice, vision, mission, message, & products in ways JOY RIOTers are freakin obsessed with & will f!ck with for years
• TLDR: First of all, wth – go read! Second – BE AWESOME AT: ideating, creating, writing, filming, & editing hilarious, joy-forward, story-happy, mental healthy, lifestyle / beauty content that drives sales & builds community + social media strategy, planning, metric analysis, & management + community interaction, engagement, & JOY

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

• Creativity + Innovation
• Quality Assurance
• Empathy
• Taking Initiative + Self-Driven
• Dependability + Reliability
• Inclusion + Diversity
• Teamwork
• DUAL ROLE: This role requires functioning in excellence as a content creator with a funny editorial bent AND a social media manager + creating autonomously & with a creative team + a deep sense of ownership of role & commitment, as if the company were your own
• EXCITING EXPERIENCE: Outstanding performance in storytelling & brand personality / positioning AND driving engagement & virality in previous creative roles + excellent verbal, written, & people skills + joy-forward ability to ideate & carry out fun AF creative visions
• CREATIVE MASTERMIND: Heart-led comedic genius – naturally funny, warm, curious, people-oriented, & community-building extraordinaire
• ARTISTIC STRATEGY: Obvious creative & artistic chops – approach content, marketing, humor, story, & community-building through the creative heart of an artist & logical mind of a strategist – aka creative ideas meet smart data
• PEOPLE PERSON: Naturally positive & flexible + clear emotional intelligence for self & others

Company Culture

HEAVY ON THE JOY.

Job duties for this position will be performed in our downtown Long Beach, CA headquarters.

Position Type / Expected Hours of Work

This is a full-time position. There is a likely chance for increased hours during brand & product launches.

Travel

Travel is required for this position. The ability to travel if / when needed for content creation is required.

Required Education and Experience

• Bachelor's degree in social media, digital marketing, film, or an equivalent field
• 5+ years of creative experience in a digital marketing, content creation, or social media management role with an obvious joy for creating creative content across multiple platforms
• A creative, joyful sense of humor
• Proven track record of developing successful concepts & humor / heart / story-based visual / audio content + driving sales & executing successful B2C digital marketing content
• Creative proficiency in TikTok, Instagram, YouTube, & micro documentary content creation, videography / video editing, photography / photo editing, graphic design, & content writing
• Professional proficiency in content strategy, organic & paid, creative collabs, social media management, & customer joy
• Enterprise-wide mindset + holistic experience in branding, growth, management, & customer retention strategies + creative, ecomm sales, & guerilla marketing
• Proficiency in a range of tools & software like Apple products, Adobe Creative Suite, Google Workspace, Canva, & social media management / analytic platforms

Preferred Education and Experience

• Have worked on innovative, customer-obsessed & financially successful campaigns with well-loved brands preferred
• Knowledge of mental health-related concepts preferred
• Experience marketing to Gen Z preferred
• Experience in a high-growth startup environment a plus
• Experience in the startup capital raising process a plus
• Experience in the beauty industry a plus
• Comfortable being on camera / visible on our social media a plus

Other Requirements

• Participation in Seed capital raise meetings & qualified investor intros are required upon request once job offer is accepted
• In-person downtown Long Beach, CA headquarters required
• Pre-employment drug test required
• Start date contingent on successful Seed raise – role tentatively begins Q2 2025
• See here: joyriot.co/careers

Work Authorization

In compliance with federal law, all persons hired will be required to verify identity & eligibility to work in the United States & complete the required employment eligibility verification document form upon hire.

EEO Statement

JOY RIOT! provides equal employment opportunities (EEO) to all employees & applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, JOY RIOT! complies with applicable state & local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms & conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, & training.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Management and Manufacturing
• Industries
• Personal Care Product Manufacturing