Principal Product Marketing Manager
Maisa - San Francisco, California, United States, 94199Work at Maisa
Overview
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Overview
We're revolutionizing productivity through cutting-edge AI technology.
## The Role
We're seeking a hands-on
Principal Product Marketing Manager
to lead our go-to-market efforts and drive our product-led growth strategy. Reporting directly to the COO, you'll play a crucial role in shaping our marketing vision and execution in our fast-paced, Founder Mode startup.
## Key Responsibilities
Develop and implement GTM strategies for our AI platform
Lead product-led growth initiatives and content marketing efforts
Create compelling product messaging and marketing assets (white papers, case studies, blog posts)
Define Ideal Customer Profiles (ICPs) and buyer personas, and develop comprehensive buyer graphs
Map customer journeys and design full-funnel (top, middle, bottom) marketing campaigns
Collaborate with influencers and industry experts to amplify our reach
Conduct market research and competitive analysis
Provide strategic guidance to global and local MarCom teams
Analyze marketing performance and optimize strategies
Contribute to overall company strategy and growth initiatives
## Qualifications
7+ years of experience in product marketing, preferably in B2B SaaS or AI/ML
Proven track record in GTM strategies and product launches
Strong understanding of product-led growth methodologies
Experience in customer journey mapping and full-funnel campaign development
Excellent content creation and storytelling skills
Data-driven approach with strong analytical abilities
Self-starter mentality; ability to thrive in a startup environment
Bachelor's degree in Marketing, Business, or related field; MBA is a plus
## What We Offer
Opportunity to shape the future of work through AI technology
Flat organization with direct access to leadership
Competitive salary and equity package
Remote-first culture with flexible hours
Continuous learning in AI and emerging technologies
If you're passionate about AI, marketing, and making a significant impact through hands-on work, we want to hear from you!
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