Recruitlink is hiring: Marketing Director in Elgin
Recruitlink - Elgin, IL, United States, 60122
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Overview
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Overview
Job Description
- Develop and execute comprehensive marketing strategies aligned with business objectives.
- Lead and manage the marketing team, including hiring, training, and performance evaluations.
- Conduct market research to identify new opportunities and emerging trends.
- Oversee the planning and execution of marketing campaigns across all channels.
- Manage marketing budgets, ensuring effective allocation of resources.
- Collaborate with product development teams to align marketing strategies with product offerings.
- Analyze campaign performance metrics to optimize marketing efforts and drive ROI.
- Establish relationships with external partners, agencies, and vendors.
- Enhance brand recognition through innovative marketing initiatives and public relations.
- Implement digital marketing strategies, including SEO, PPC, and social media.
- Foster a customer-centric approach to marketing, ensuring alignment with audience needs.
- Prepare and present marketing reports to executive leadership and stakeholders.
- Maintain brand consistency across all marketing channels and communications.
- Stay current with industry trends and competitors to inform strategy.
- Advocate for the brand, representing the company's interests in industry events and networking opportunities.
- Bachelor's degree in Marketing, Business Administration, or related field.
- Master's degree in Marketing or MBA is preferred.
- 10+ years of experience in marketing, with at least 5 years in a leadership role.
- Proven track record of developing successful marketing strategies.
- Strong understanding of digital marketing techniques and tools.
- Exceptional analytical and problem-solving skills.
- Ability to lead cross-functional teams and drive collaborative projects.
- Excellent verbal and written communication skills.
- Experience managing large marketing budgets and financial oversight.
- Familiarity with data analytics tools and software.
- Strong project management skills and attention to detail.
- Experience with brand development and positioning initiatives.
- Knowledge of market research methodologies and techniques.
- Ability to thrive in a fast-paced and dynamic environment.
- Creative mindset with a focus on innovation and adaptability.
- Strong interpersonal skills with the ability to navigate complex stakeholder relationships.