unybrands
Sr Director of Brand Marketing
unybrands - Miami
Work at unybrands
Overview
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Overview
Job Overview:We’re seeking a KPI-driven, entrepreneurial leader to scale our brand from inception to high-growth success. As Head of Brand Marketing, you’ll drive brand awareness, equity, and rapid revenue milestones, collaborating across teams to execute a high-impact brand strategy. This role requires financial savvy, DTC and retail expertise, and an agile approach to meet ambitious goals.Key Responsibilities:Brand Strategy Execution:
Use brand identity to drive a cohesive owned and earned strategy across channels, establishing trust and loyalty while delivering measurable growth.Awareness & Market Penetration:
Set and achieve KPIs for brand awareness and market share, scaling from zero to national recognition. Pursue brand partnerships for high-impact exposure.Owned & Earned Media:
Lead organic growth via content marketing, social media, influencer partnerships, and PR for maximum ROI.Full-Funnel Marketing:
Oversee top- and middle-of-funnel efforts, using paid media, retargeting, and content marketing to drive awareness and engagement.Retail & Digital Collaboration:
Leverage relationships with large retailers and digital channels to expand our multi-channel DTC and retail presence.Partnerships & Collaborations:
Identify impactful partnerships that drive market expansion with an agile, results-driven approach.DTC Strategy:
Implement a scalable DTC plan, focusing on customer acquisition and long-term brand loyalty.Key Skills and Qualifications:Financial Acumen & KPI Focus:
Strong budget management and ROI measurement skills, with a focus on cost-effective campaigns.Entrepreneurial Drive:
Experience in fast-paced, startup environments, making quick, data-driven adjustments.DTC & Retail Mastery:
Expertise in DTC, retail, and eCommerce channels, ensuring a seamless brand experience.Collaborative Leadership:
Team-building and cross-functional alignment skills to foster growth and shared objectives.Experience:8+ years in brand marketing, ideally with a startup focus.Industry Background in DTC, CPG, eCommerce, or tech preferred.Proven track record in scaling brands and driving revenue.Join us to shape a brand with high growth potential and lasting consumer impact. If you’re ready to bring strategic acumen and entrepreneurial spirit, we want to hear from you!
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Use brand identity to drive a cohesive owned and earned strategy across channels, establishing trust and loyalty while delivering measurable growth.Awareness & Market Penetration:
Set and achieve KPIs for brand awareness and market share, scaling from zero to national recognition. Pursue brand partnerships for high-impact exposure.Owned & Earned Media:
Lead organic growth via content marketing, social media, influencer partnerships, and PR for maximum ROI.Full-Funnel Marketing:
Oversee top- and middle-of-funnel efforts, using paid media, retargeting, and content marketing to drive awareness and engagement.Retail & Digital Collaboration:
Leverage relationships with large retailers and digital channels to expand our multi-channel DTC and retail presence.Partnerships & Collaborations:
Identify impactful partnerships that drive market expansion with an agile, results-driven approach.DTC Strategy:
Implement a scalable DTC plan, focusing on customer acquisition and long-term brand loyalty.Key Skills and Qualifications:Financial Acumen & KPI Focus:
Strong budget management and ROI measurement skills, with a focus on cost-effective campaigns.Entrepreneurial Drive:
Experience in fast-paced, startup environments, making quick, data-driven adjustments.DTC & Retail Mastery:
Expertise in DTC, retail, and eCommerce channels, ensuring a seamless brand experience.Collaborative Leadership:
Team-building and cross-functional alignment skills to foster growth and shared objectives.Experience:8+ years in brand marketing, ideally with a startup focus.Industry Background in DTC, CPG, eCommerce, or tech preferred.Proven track record in scaling brands and driving revenue.Join us to shape a brand with high growth potential and lasting consumer impact. If you’re ready to bring strategic acumen and entrepreneurial spirit, we want to hear from you!
#J-18808-Ljbffr