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Director of DTC (Digital Marketing Agency)

Position Summary:

As Director of DTC, this role manages and oversees Blue Wheel media investments across paid social, search, and programmatic for our growing book of business. This position is responsible for owning/driving our channel strategy and team execution for our clients as well as managing a team of Account Managers (12-14). Additionally, this role would be asked to drive innovation and continuous improvement based on industry trends and client demands.

Key Responsibilities:

1. Own and Implement a Best-In-Class DTC Advertising Strategy
   1. Audit, assess and enact change in pursuit of DTC Advertising excellence.
   2. Understand current methods and mindsets, and improve standards to best-in-class DTC practices.
2. Oversee DTC Activation Team
   1. Conduct regular meetings and 1:1s, manage work fulfillment and account management demands.
   2. Maintain working knowledge of projects without being drawn into detail; maintain holistic view both strategically and operationally.
   3. Upskill where necessary; nurture team growth, development, and training.
   4. Manage resources against scopes ensuring efficient headcount for profitability.
3. Service Line Effectiveness and Performance
   1. Maintain reporting and analytics that properly interrogates and manages media performance and related metrics.
   2. Build and own revenue and cost related P&L items to ensure company is primed for growth while ensuring profit margins targets are achieved.
4. Internal and External Account Escalation
   1. Serve as senior point of escalation to address agency or client needs for positive outcomes.
5. Service Delivery Innovation
   1. Ensure all service operations reflect best practices to match the speed of digital marketing and industry trends; maintain environment of continuous innovation.
   2. Maintain relationships with channel vendors and industry leaders to ensure knowledge and adoption of new opportunities and offerings.
6. Business Development
   1. Participate in pitches or sales calls, QBRs, and POAs as needed for top tier clients and enterprise agency efforts.
   2. Create standardized reporting system and cadence which allows COO and adjacent executive team members to understand the vision and trajectory of our DTC offering.

Accountability & KPIs:

• Department revenue and budget to plan including client retention and media spend pacing.
• Clients to Forecast (Spend + Ad Performance).

Experience:

• 10 years experience managing teams of 10+ Paid Media practitioners, preferably at a growing agency.
• Experience with navigating, servicing, and growing enterprise-level Paid Media engagements.
• A dynamic performance-marketing mindset for D2C, a clear POV on what is needed to drive performance success and curiosity for what’s ahead in the Paid Media industry for D2C.
• High emotional intelligence and ability to work across teams with different types of individuals.
• Ability to understand the details of client goals and be able to translate into broader strategic campaigns for leadership and the greater team.
• Ready to pivot based on priority shifts or industry changes and can anticipate change.
• Clear communicator with strategic insights and the ability to create buy-in across the organization.
• A clear, insightful vision for the future direction of DTC Advertising.
• Solid strategic skills and impressive understanding of the business from both market and P&L perspectives.
• Exceptional ability to motivate and retain a world-class team.
• Willingness to travel domestically as needed (post-COVID) – you’re open to new places, new faces, and new ideas.
• Able to identify core issues and inefficiencies of service delivery and create strong resolution paths that mitigate client attrition.

**Applicants located in the Greater Chicago area preferred**

Seniority level

Director

Employment type

Full-time

Job function

Advertising and Marketing

Industries

Advertising Services