State Farm is hiring: Marketing Specialist in Waukesha
State Farm - Waukesha, WI, United States, 53188
Work at State Farm
Overview
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Overview
Join our growing team if you have a knack for detail-oriented, creative work that ranges from project management to event planning. Our ideal insurance marketing specialist is an organized collaborator who’s ready to hit the ground running on digital campaigns to support our PR and sales team members. If you take a strategic approach to implementing effective, out-of-the-box ideas, we are looking for you! Advance your marketing career by applying today! Responsibilities: • Optimize strategy via A/B testing and reporting on content campaigns, digital sponsorships, media buys, speaking engagements, and more to maintain a favorable cost-per-lead ratio while driving MQLs • Keep an eye on emerging industry trends and life insurance marketing initiatives to report to supervisors • Maintain our CRM system by tracking marketing campaigns e-marketing and subscriber lists, and other necessary information • Support insurance sales and brand awareness goals through events and other marketing initiatives that foster new and engage existing members of target audience groups • Consult with creative team on marketing collateral and campaign and promotional materials Qualifications: • 1-2 years of experience working in a related digital marketing, B2B, life insurance, or similar role in an insurance setting beneficial • Demonstrated project management, analytical, and both verbal and written communications skills is necessary • Microsoft Office proficiency in Word and Excel and solid computer skills are required • CRM, analytics, and marketing automation tools prowess is essential • Bachelor’s degree in advertising, marketing, communications, or similar specialty is necessary Compensation: $40,000 - $60,000+ salary plus commission
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Compensation:
$40,000-$60,000 per year