Marketing Manager
Kforce Inc - San Francisco, California, United States, 94199
Work at Kforce Inc
Overview
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Overview
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below. Kforce has a client that is seeking a Marketing Manager in San Francisco, CA. Responsibilities: Manage the day-to-day delivery and optimization of SEM and Shopping campaigns including keyword builds, negative keyword management, bidding, creative management & testing, experimentation, & reporting. Manage SEM and Google Shopping Campaign globally for Company's different lines of business across Company's B2C lines. Requirements
A Bachelor's degree or equivalent experience. At least 3 years working in SEM and/or paid channels in a fast-paced, high-growth environment. Experience using Excel or SQL. Understand and translate business needs into campaigns, with a focus on building campaign strategies that scale. Understand best practices, drive for process improvements, and find new ways of operating, with a focus on productivity. An understanding of web and app media buying, tracking, and attribution. A self-starting and ownership attitude to seize opportunities that will make an impact. Excellent analytical skills are a must. Strong communication skills and ability to convey the why and how behind the what. Preferred Qualifications
Experience with app-based businesses and building campaign strategy for campaigns driving to app store and web. Global campaign management experience. Experience with incrementally testing and experimentation. Technical understanding of marketing and analytics technologies associated with the role. Robust report generation skills. The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. Seniority level
Associate Employment type
Contract Job function
Marketing and Sales Industries
Newspaper Publishing, Printing Services, and Book and Periodical Publishing
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