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Senior Manager, Social Media and Multimedia Content Production

About NYC Kids RISE:

NYC Kids RISE, through the Save for College Program, is building a universal community-driven wealth building platform for all New York City neighborhoods. The platform provides a way to expand access to mainstream financial products; build individual, family, and collective financial assets; provide financial education for families and students; and bring schools and communities together to support all their children’s futures. The platform opens creative opportunities for community-driven, progressive wealth building that can combat wealth disparities and legacies of exclusion from the financial mainstream, all while visibly engaging the institutions that impact neighborhood-level opportunity and supporting children’s expectations of success from an early age.

In NYC Kids RISE’s fourth year operating across the five boroughs, more than a quarter million elementary school students now have a financial asset for college and career training with funds that collectively amount to more than $42 million.

Learn more about NYC Kids RISE at nyckidsrise.org

Position Summary:

NYC Kids RISE is seeking a talented Senior Manager of Social Media & Multimedia Content Production. They will harness emerging technology to showcase the Save for College Program as a universal community-driven wealth building platform for New York City neighborhoods, amplifying best practices and reinforcing city and community-wide expectations of educational and economic success.

The Senior Manager will report to the Managing Director of Communications while supporting teams across the organization to advance organization-wide communication objectives.

Responsibilities will include, but not be limited to:

Content Capture

• Use emerging technologies to capture best quality multimedia audio and visual content optimized for social media and other digital communications channels, including still photos and video, on site at community events and spaces.
• Lead and record interviews with diverse community stakeholders.
• Manage secure content storage, organization, and transfer for easy future access.
• Support staff and external stakeholders to capture and send quality content.

• Co-develop creative story concepts, scripts, and storyboards for multimedia stories in partnership with staff and community stakeholders.
• Edit audio and visual content into compelling narratives centering authentic community voices.
• Collaborate on design of social graphics, motion graphics, and other basic animations in alignment with organizational branding.
• Produce multimedia content for a range of purposes, including fundraising, educating, engaging, and movement-building with diverse audiences.

• Manage posting all paid and organic content to NYC Kids RISE social media channels.
• Collaborate on writing copy and captions for social media and videos.
• Expand NYC Kids RISE reach on platforms (Instagram, LinkedIn, Facebook, YouTube).
• Maintain a dynamic presence through regular posts and real-time engagements.
• Monitor, moderate, and add comments on social media.
• Co-create and help moderate communities on social media.
• Follow and engage with partner organizations and thought leaders on social media.
• Gather community feedback and monitor sentiment on social media.
• Track emerging social media best practices and advancements in social media platform features.

• Collaborate on a content calendar that elevates multimedia stories representing each Save for College Program pillar.
• Work with team members to ensure social media content is designed to engage culturally diverse, multilingual stakeholders.
• Help identify trends in social media analytics and analyze results.
• Support teams to create, share, and maintain social media toolkits for community partners.
• Track organizational events calendars to capture and curate responsive social content.
• Manage social media and multimedia projects and track progress to goals.

• Minimum of 3-5 years experience in social media marketing or content development.
• Demonstrated ability to capture and create a diverse range of original content.
• Experience using design programs to create social media assets.
• Fluency in creating content for a variety of social media and other digital media platforms.
• Ability to use an organizational voice while adopting a social-first tone.
• Keen interest and experience in storytelling and sharing diverse perspectives.
• Knowledge of social media best practices and trends.
• Familiarity managing online communities.
• Proven ability to work with people from a variety of backgrounds.
• Interest in increasing educational opportunities and long-term financial security for low-income New York City families.
• Strong organizational skills with an attention to detail.
• Based in the New York City area, able to commute across New York City neighborhoods for content capture.
• Bilingual (written and verbal) in Spanish or other languages is a plus.

NYC Kids RISE currently maintains a hybrid work environment where staff work both from home and in the office. This role holds responsibilities that will need to be performed in-office and at partner sites and community events throughout New York City. Our offices are based in Long Island City (Queens, NY).

To apply, a cover letter, resume, and example of multimedia or social media content from the candidate’s portfolio are required. Incomplete applications will not be reviewed. Please list the name of the position in the cover letter. This is a full-time position. Compensation is set at $95,000-$110,000.

NYC Kids Rise is an Equal Opportunity Employer. We do not discriminate in employment on the basis of gender, religion, race, creed, color, national origin, citizenship status, age, disability, marital status, caregiver status, sexual orientation, gender identity or expression, military status, unemployed status, or any other characteristic protected by law.