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About Old Navy Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Old Navy is seeking a dynamic and strategic CRM Manager to join our Marketing team. This role will be pivotal in: 1) leading testing initiatives across site, app, and email, 2) driving segmentation strategies, and 3) supporting marketing calendar management. This role will also serve as the primary reporting liaison to cross functional internal teams, external vendors, and act as the marketing lead for our e-commerce testing POD. Testing: Lead testing direction (creative testing, segmentation testing etc) for owned marketing channels, with a primary focus on site & app and additional support for email. Analyze results to make data-driven recommendations for continuous improvement in service of engagement, demand, and customer experience. Lead the development and implementation of segmentation strategies to optimize customer targeting and personalization efforts. Ensure accurate and timely reporting of campaign performance metrics to internal stakeholders. E-commerce POD: Act as the marketing lead within the e-commerce POD, collaborating closely with cross-functional teams to drive cohesive and effective marketing strategies. Marketing Calendar: Oversee the management and execution of the marketing calendar for site & app. Minimum of 5 years of experience in CRM marketing, preferably within the retail industry. Strong analytical skills with the ability to interpret data and generate actionable insights (Adobe reporting proficiency is a plus) Ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects. Experience with CRM vendors (Salesforce, Merkle, DaVinci, etc) a plus. Merchandise discount for our brands: Employee stock purchase plan.* Medical, dental, vision and life insurance.* We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.