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Your Impact

The Associate Marketer of Category Marketing will work with Merchandising to build and deliver category messaging plans. This position will support the development of differentiating messaging for prioritized Homeowner and Pro customer segments by leveraging consumer insights and a deep understanding of the competitive landscape. The Associate Marketer of Category will serve as a COE for an assigned business division(s) and serve as a single point of contact for key leaders within the marketing, merchandising and operations organizations. This position is responsible for consistent messaging across all customer facing touch points instore and online. Largely, the Associate Marketer is responsible for maintaining all necessary planning and execution artifacts for their respective category. This position has to know how to best represent the work with key stakeholders - especially merchandising and internal marketing partners.

What You Will Do

•Build category messaging strategies with merchants and other key stakeholders, based on a strong understanding of customer value, economics and competitive actions. Ensures consistent delivery across all customer facing touch points instore and online.

•Partner with Category Manager to analyze/interpret data to draw clear, actionable conclusions that influence program development and create growth supported by fact-based business cases in partnership with Merchandising.

•Lead the development of the category library and serves as the integrator across marketing and broader organization.

•Partner with cross-functional teams to ID product launches, product growth opportunities and priority items lists for Homeowner and Pro.

•Execute marketing of promotional plans with pricing partners and merchants, based on strong understanding of customer value, economics and competitive actions and execute across channels.

•Ensure clear, concise and consistent messaging across all customer touch points.

•Analyze, monitor, and report on the impact of strategies against goals and objectives both quarterly in partnership with category manager.

•Speak to vendor and Lowe's Media Network (LMN) plans and ensures that this work is represented in calendars and the category library.

•Individual Contributor

Minimum Qualifications

•Bachelor's Degree in Marketing, Digital, E-Commerce or relevant field

•5-7 years Marketing experience

•1-2 years Running a P&L or working alongside P&L owners

•1-2 years leadership experience, preferably in Agile cross-functional teams

•1-2 years working cross-functionally

Preferred Skills/Education

•Experience leading customer marketing at a retailer

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.