Creator Marketing Specialist
Tbwa Chiat/Day Inc - Culver City, California, United States, 90232![Tbwa Chiat/Day Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Tbwa Chiat/Day Inc
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Overview
Daily tracking, monitoring, and analysis of sound engagement KPIs and conversion to streaming across the AWAL catalog.Analyze content trends & social conversations with a focus on identifying bubbling trends & new opportunities to further drive artist discovery through influencer campaigns and short-form content.Collaborate with marketing & digital marketing teams to develop digital campaigns that support the overall marketing plan.Source and manage agency proposals, review creators, and make optimization recommendations based on the relevant campaign goals and objectives.Oversee creative strategy and content development of influencer marketing & content seeding to ensure campaigns support the overall artist's vision and reach the relevant target audiences.Monitor campaign performance and make recommendations to ensure each campaign achieves maximum impact. Provide regular updates on KPIs and campaign wrap reports.Develop and foster relationships with influencers, content creators, and media pages across a wide variety of genres and content verticals. Source and maintain a roster of best-in-class influencer and content creation agencies, platforms, and tools. Provide marketing and digital marketing teams with regular updates on new industry trends and innovative strategies.Who you are:
4+ years of professional experience in influencer/social media music marketing at a label or agency.Expert knowledge of the social media landscape and a proven track record of driving on-platform engagement, analyzing niche content trends, and breaking artists through a social media lens.Has existing relationships with agencies, influencers, content creators, and social media pages as relevant to music marketing.Strong organizational, project management, and decision-making skills with attention to detail. Able to work in a fast-paced environment and juggle multiple campaigns at once.Deep understanding of social media, streaming, and sound engagement analytics tools (i.e. MelodyIQ, Chartmetric).A passion for music and working with artists across all levels and genres.What we give you:
An opportunity to fuel the creative journey on a global stage.A modern, diverse, and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more.An investment in your learning & development.A comprehensive and attractive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.Voluntary benefits (like company-paid identity theft protection and resources for pets), mental health and meditation resources, industry-leading fertility coverage, fully-paid leave for childbirth or bonding, fully-paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.Winter recess (Christmas through New Year’s).Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
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