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Title: Social Media Specialist

Reports to: Associate Brand Manager

About the Company:

LF*GO is revolutionizing the energy and caffeine category with an entirely new way to fuel your day. Our innovative caffeine mouth pouches deliver clean, fast-acting energy in a portable, convenient format that fits seamlessly into modern life. With bold flavors, thoughtfully added vitamins, and a discreet, easy-to-use design, LFGO is redefining how people think about energy—making it accessible anytime, anywhere.

More than a product, LF*GO is building a culture-defining brand that resonates deeply with today’s consumers. We are creating a brand that embodies the pulse of today’s culture and sets the trends of tomorrow—becoming a must-have, omnipresent presence across digital and physical spaces. Backed by reputable private investors, LF*GO connects with its audience through bold social media campaigns, meaningful partnerships, dynamic retail environments, and unforgettable experiential activations.

About the Role:

LF*GO! is seeking a social media savant to join our category disruptive brand to help us craft narratives that engage and delight our consumers. The right candidate is chronically online, has the right mix of wit and creativity, with potentially a bit of well-timed snark. They should have a strong mix of creative and strategic skills with a focus on creating high performing content and building a community of brand evangelists. Looking for a highly motivated individual who is interested in joining a small but mighty team in building an exciting consumer brand from the ground up.

Roles & Responsibilities

• Lead content strategy and execution across channels (Instagram (Meta), TikTok, Reddit, and other relevant social platforms) creating programming that prompts our consumer to regularly engage with us and share with their community.
• Own the LF*GO! social media accounts, including creation of the social calendar, scheduling, posting, and community management.
• Build out robust and actionable social reporting leveraging internal resources and third party tools.
• Work with in-house creative team and 3rd party creators to plan and develop all content across channels.
• Stay on the cutting edge of digital marketing trends and topics relevant to our customer. Constantly find new ways to expand our reach and enhance our impact through use of new channels, analysis and tools.
• Act as the face of LF*GO!, representing and speaking to our target consumer through social.
• Own community management strategy, engaging with our consumers and with other brands where appropriate to position us as a brand to watch in the social space.
• Bonus if you love to create content yourself.

Qualifications

• You should have at least 1-2 years of professional experience working in and/or managing a social media project and be very comfortable with social media editing tools & KPIs
• You must be passionate about social media and pop culture! You should be someone who stays on top of the latest developments in the platform/space, testing the latest opportunities, reiterating, and revising accordingly.
• We are seeking someone with excellent analytical skills and the ability to collect, organize, analyze, and disseminate significant amounts of information.
• Exceptional attention to detail and accuracy is a must!
• You should have strong project management, organizational, communication, and leadership skills to meet strict deadlines and manage multiple stakeholders, deadlines, and projects.
• Experience or desire to work in a start-up is a must
• Exceptional written and oral communication skills, with the ability to convey recommendations and conclusions clearly to senior leadership, are a must.
• We are looking for someone who is positive, high energy, and eager to learn, with a true entrepreneurial mindset: proactive, autonomous and eager to build.
• 1-2 years of community management experience or a strong personal social media presence
• Copywriting experience with a touch of humor