Marketing Services Delivery Director
The Encima Group - Trenton, New Jersey, United States,Work at The Encima Group
Overview
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Overview
Central New Jersey
The Encima Group is seeking a Marketing Services Delivery Director (MSDD) for our pharmaceutical clients in Central New Jersey. The MSDD will be assigned to a brand or brands and will be responsible for leading and managing the multi-channel marketing (MCM) team that partners with the brand team and other subject matter experts (SMEs) to develop, execute and optimize a fully integrated multi-channel marketing plan against HCPs, consumers and other targeted stakeholders, (e.g. pharmacists), MCM includes all non-field based channels both offline and online and includes but is not limited to websites, email, social, search, third-party addressable media, video detail, webinars/webcasts, e-detailing and tele-sales.
Who is The Encima Group?
is a business analytics company enabling better data to develop better insights yielding better results. We help brands bridge strategy with analytics, multi-channel execution and . Encima connects business, data and technology to reveal deep meaningful insights, achieve flawless execution, and unlock competitive advantages. We are focused exclusively on driving client success. Our team is comprised of savvy professionals with cross-industry expertise in marketing and sales analytics and operations.
Based in Princeton, NJ with offices globally in Boston, Chennai, Chicago, Minneapolis, Philadelphia, and Salt Lake City, The Encima Group provides comprehensive independent services that accelerate our clients' initiatives including: strategic consulting; program and business analytics; marketing and sales operations management; custom and automated dashboards; campaign execution; and data management. We are proud to be recognized by as one of the fastest-growing, privately held companies in the U.S.
Sounds Interesting? Here's more!
The MSDD will possess deep marketing knowledge, particularly within healthcare: an understanding of brand marketing strategies and basic marketing principles. This also includesA demonstrated understanding of multichannel marketing principles, preferably across both the HCP and consumer audiences; must have a robust digital or CRM background inclusive of acquisition, conversion and adherence/loyalty programmingExperience leveraging data and insights to inform strategies and optimize plansExperience in developing operational processes to drive efficiencies and optimization in how plans/assets are brought to marketProven track record in leading and developing direct reports and matrix teamsStrong collaboration and influencing skills
Skills & Requirements
Responsibilities:Single point of contact for assigned brand: this person attends all appropriate brand team meetings and partners with marketing to lead development of MCM brand plansEnsure MCM team has clear understanding of brand/franchise objectives and strategiesSynthesize brand / customer insights to drive the appropriate, data driven MCM plansResponsible for tactical channel plan mix, project briefs and leading content strategy and asset creationLeads MCM team and agency partners to develop best-in-class integrated multichannel marketing plans in support of brand strategy for both HCP and consumer audiences; lead day to day agency relationshipEnsure MCM plans integrate with Patient Support Programs on the consumer side and Field selling activities on the HCP sideIntegrates across all channels and ensures interdependencies are appropriately managedResponsible for timely and flawless execution of MCM plansPartner with functions within and outside of MCM to ensure that in-market multichannel services and programs are effectively executed, consistent with agreed service levels, channel standards and compliance requirementsOptimizes and modifies MCM programs based on performance data, customer insights and behaviors, competitive activity and market event changesIn partnership with Advanced Analytics, ensure all programs have applied metrics which are actively monitored and measuredBuild subject matter expertise among the MCM team around the planning and implementation of multichannel programs
Qualifications:BS/BA required, MBA preferred8-10 years proven multichannel marketing experience with at 3+ years in the pharmaceutical industryNon-pharmaceutical experience a plusSuccess track record in managing direct reports
The Encima Group is an Equal Opportunity employer and is proud to have a drug-free environment. All employment offers are contingent upon applicant successfully completing drug and background screenings