Get new jobs for this search by email

JOB TITLE: Senior Director of Communications Strategy

JOB PURPOSE

The senior director of communications strategy leads the planning and development of integrated marketing communication strategies across a diverse range of industries, from consumer goods and retail to financial and professional services, to technology and healthcare. This role is pivotal in ensuring that strategic initiatives are effectively activated across all marketing channels, driving brand growth and engagement.

Overseeing a team of more than 10 talented professionals, this person is responsible for translating business objectives into strategic marketing and communications plans, fostering cross-functional collaboration and ensuring the successful execution of campaigns that resonate with target audiences.

POSITION REQUIREMENTS

Education/Experience:

• Bachelor's degree in marketing, advertising or a related field.
• 10+ years of experience in brand activation, including all types of media or a similar role.
• Marketing agency experience required.

Skills/Knowledge/Ability:

• Expertise in developing and executing integrated communication strategies that align with business objectives across all industries.
• Deep knowledge of brand positioning, messaging frameworks, and leveraging digital, social, PR, content marketing and traditional advertising to build brand equity.
• Proficiency in interpreting performance metrics, using data insights to optimize campaigns and familiarity with marketing analytics tools (e.g., Google Analytics).
• Innovative thinking to develop unique communication solutions while thriving in a fast-paced, dynamic environment.
• Proven ability to inspire, lead and mentor cross-functional teams, fostering a collaborative and high-performance culture.
• Strategic advisor mindset with exceptional communication and relationship-building skills to influence internal and external stakeholders.
• Excellent verbal and written communication skills, with the ability to influence and persuade stakeholders at all levels.

Supervisory Responsibilities: Yes ☒ No ☐

Reporting Relationship: The senior director of communications strategy reports to the chief client officer.

POSITION RESPONSIBILITIES

Strategic Brand Activation:

• Develops brand activation strategies aligned with client objectives and brand guidelines.
• Identifies target audiences and crafts tailored activation plans for effective engagement.
• Conducts market research to identify trends and competitive insights to inform strategic direction.

Campaign Planning and Execution:

• Oversees planning, budgeting and execution of brand activation campaigns, ensuring timely and high-quality delivery.
• Coordinates across functional teams, including creative, production, digital and media, for seamless integration.

Performance Measurement and Optimization:

• Monitors campaign performance and provides actionable insights for optimization.
• Presents measurable ROI, adapting strategies based on performance data.

Relationship Building and Partnership:

• Builds strong client relationships, understanding their business objectives and brand values.
• Acts as a strategic advisor, identifying opportunities for growth and additional revenue.

Strategic Communication and Presentation:

• Presents creative ideas and strategic recommendations compellingly and persuasively.
• Ensures transparent communication on campaign progress, adjustments and performance.

Strategic Decision Making and Thought Leadership:

• Provides strategic direction and insights that drive impactful communication strategies.
• Balances short-term campaign goals with long-term brand equity and business objectives.

Digital Media Strategy and Optimization:

• Utilizes media buying platforms to plan, execute and optimize digital media campaigns.
• Leverages data analytics to identify trends, optimize campaigns and maintain competitive relevance.
• Continuously integrates emerging digital marketing trends and technologies.

Data-Driven Analysis and Insight Generation:

• Generates reports on campaign performance with actionable insights and strategic adjustments.
• Translates complex data into clear, actionable insights for strategic direction.
• Evaluates campaign effectiveness, informing future communication strategies.

Critical Thinking and Problem Solving:

• Anticipates challenges and develops strategic solutions to meet client needs.
• Evaluates strategic initiatives for alignment with client goals and performance expectations.

Team Development and Empowerment:

• Mentors team members, providing guidance and constructive feedback.
• Recognizes strengths and empowers team members to grow.

Performance Management and Accountability:

• Sets high standards of performance and drives continuous improvement.
• Establishes performance goals with regular feedback for achievement.
• Recognizes high performance and addresses challenges constructively.

Culture Building and Positive Influence:

• Builds a positive team culture of trust, respect and collaboration.
• Promotes a culture of curiosity, creativity and initiative.
• Leads through change with resilience and adaptability.

Cross-Functional Collaboration and Influence:

• Fosters collaboration across creative, production, digital and media teams.

OTHER DUTIES

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Trozzolo is an ad agency and marketing communications and consultancy firm that takes pride in its talent, strategic thinking and award-winning creative. Headquartered in downtown Kansas City, Missouri, we value being together and collaborating in our open space built for forward thinking, creativity and a healthy dose of fun. Working with the best is how we build our team. Our culture is rooted in relationships and teamwork. We’re equal parts collaboration, fun, family and growth.

Questions? Reach out to careers@trozzolo.com